Marketing Generalist in Techstack

About the product

Techstack is looking for a specialist who shares our values ​​and thirst for development in the B2B sphere marketing and sales. Joining our team means becoming part of a team that is constantly working on optimizing processes, generating new hypotheses, improving the sales funnel and sharing I'm in! approach.

We are all working together to achieve one goal - to create a strong Techstack brand in the field of business services, as a company that brings a high level of development standards to the IT industry.

< strong>Your team
 

Your team consists of 8 experts in different areas, namely Digital Marketing, SMM, PR, Content and SEO. As part of your work, you will interact with technical, design and sales functions to ensure optimal and effective solutions. 

You will have the opportunity to create marketing campaigns and manage them at all levels, propose ideas and implement your own initiatives in building relationships with our partners and key industry figures. You will work on the scorecard with your lead to better understand business needs and update information. 

As a team member, you will be able to use sprints for better organization of working time and some rituals from Scrum that promote transparency in processes. 

Culture

Introduction of high standards in the technological industry is our principle of operation. To live up to this principle, Techstack and all members are always moving forward. Each of us has the opportunity to make our own contribution to the product, the company, the team, the industry and our personal development. 

We highlight for ourselves the following additional values ​​in marketing, which perfectly describe our approach and the internal culture of the team:

- Commitment to Goals and Results;

- Life Long Growth;

- Tech and Innovators Buddies;

- I'm in! collaboration;

- Non-Toxic Environment: Support Each Other and Be Honest.

One of our favorite team initiatives is the Discussion Panel, which is held every Monday and we have the opportunity together discuss new trends, market trends and work insights. Join us, the next meeting will be about the book $100M Leads: How to Get Strangers To Want To Buy Your Stuff.
 

Your Responsibilities
 

Starting marketing campaigns and monitoring their implementation from conception to performance analysis (LinkedIn).

Creation of valuable and engaging target audience - content for our website, sales channel, support of marketing campaigns.< /p>

Building strategic relationships and collaboration with industry players, agencies and suppliers.

Working as a team to formulate value propositions and offers for lead-generating marketing campaigns.

Measuring and creating reporting on the effectiveness of marketing campaigns, data analysis and evaluation of results in comparison with set goals.

This is about you

Do you have 2-3 years of B2B marketing communications experience acquired in a technology company or agency with a focus on the IT sector.

Mayou have experience working with LinkedIn paid advertising and launching marketing campaigns.

Able to work with CRM and marketing automation software.

Experienced in working with Google Analytics.

Have good writing skills and an analytical mindset, including a deep understanding of online marketing metrics.

Demonstrate an inquisitive, results-oriented mindset that is data-driven.

Proficient in English at Upper-Intermediate level or higher.

Able to work independently and in a team.

It will be a plus if you have

The ability to work from our hub in Wroclaw, Lviv or Kyiv.

Experience in building and optimizing a marketing funnel.

Bachelor's degree in marketing or related engineering field.
 

What we have for you

Stable and long-term position in an experienced team.

Wide opportunities for professional and career growth — professional growth challenges, meetups, hackathons, professional communities, etc.

Direct communication with all stakeholders and the opportunity to influence product development.

Horizontal connections and lack of micromanagement instead of a traditional hierarchy — all teammates are available to each other on all issues.

Hubs in Kharkiv, Kyiv, Lviv and Wroclaw (Poland) or everything necessary for remote work.

Up to 50% compensation of the cost educational courses and conferences for professional growth.

Free English language and business English courses.

20 days-off, 5 sick-days to support your health and rest.< /p>

Legal and accounting support.

Appreciation gifts for significant events and occasions.
 

Stages of joining Techstack
 

Preliminary screening with a recruiter.

Review of your resume by experts.

Checking the level of English.

Completion of a test task . 

Interview with Head of the Marketing Dep.
 

About us

Techstack is an engineering company technological products, which brings high standards of development in the IT industry and supports them. We provide an opportunity for each team member to influence the development of the product, company and processes.