Marketing Director in Businessskills-UA

Пряме повідомлення учасника, який розмістив вакансію, з Businessskills-UA Iryna Bykova Iryna Bykova Founder and CEO - Businessskills ResponsibilitiesManage the product marketing department, encompassing the casino, sports, and e-sports sectors;Develop comprehensive marketing strategies for 10+ operational regions, specifically the CIS and Latin America;Oversee operational and retention marketing activities within the company;Lead and set goals for business leaders in CRM, SMM, SEO, Content, and Product Marketing;Create and coordinate the company's marketing plan, defining goals and establishing methodologies for achieving them;Interact with regional managers to remain up-to-date on local newsworthy events;Develop regional marketing initiatives and campaigns;Exercise control over marketing plan segments, regularly refining mechanics and segmentation techniques;Evaluate the efficiency and cost-effectiveness of all promotional activities;Automate processes through the utilization of an internal marketing platform;Approve launched marketing campaigns and promotions;Collaborate with external marketing teams to establish a continuous funnel for retaining acquired players;Interact with the Call-center team to ensure alignment and support for marketing efforts;Engage with the Product Owner to enhance product capabilities and the admin panel based on marketing needs and requests;Collaborate with the marketing admin team development team, overseeing backlog management and task prioritization;Optimize the marketing platform, serving as the primary tool for the marketing team;Regularly monitor statistics, key product KPIs, and analytical indicators.RequirementsMinimum of 3 years of experience in a similar position;Ability to create and effectively manage marketing teams;Strong knowledge of key digital marketing indicators and proficiency in utilizing them to evaluate work;Minimum of 2 years of experience in gambling/betting;Upper intermediate level of English proficiency. Show more Show less Посадовий рівень Відповідальний керівник Тип зайнятості Повний робочий день Посадові обов’язки Маркетинг і Продажі Галузі Бізнес-консалтинг та послуги