Marketing Director (Digital Director) in UkrVipService

In connection with large-scale strategic plans, we invite to the team the Director of Marketing and Advertising. Responsibilities: • Development and implementation of product promotion strategy (digital, BTL, partner programs, cross-sale, collaborations, SMM, SEM, SEO, contextual and targeted advertising, e-mail, etc.);• Tone of Voice development. Brand management; • Systematic analysis of the market and competitors; • Formation of a team to effectively solve tasks from scratch; • Management of the project's marketing and PR team. Formation of the structure of the marketing department, distribution of tasks, training, development, motivation of personnel; • PR and SERM (Development and implementation of a communication PR strategy for brand promotion, as well as reputation management); • Launch and implementation of projects aimed at increasing conversion at each stage of the funnel sales; • Conducting in-depth CustDev research and quantitative user research. Analysis of the market niche and competitors; • Compilation, coordination, control of the implementation of the marketing budget; • Development of omnichannels; • Work with bloggers and brand ambassadors. Requirements:• Experience in management positions in the marketing department for at least 3 years (at least 3 years as the head of the marketing and advertising department, or at least 1 year as a marketing director);• Experience in the development of a new direction /product from scratch, startup experience preferred;• Experience with AI-based tools;• Ability to build strategy, implement new tools, collect and analyze data;• Ability to calculate Unit economics and knowledge of marketing metrics. ROMI;• Desired experience in effective management of marketing budgets from $100,000 per month;• Skill in selecting bloggers and brand ambassadors, working with them; • Real cases of digital marketing strategy implementation. We offer: • Unique experience and resources for implementing ambitious solutions; • Freedom, responsibility and entrepreneurial culture; • A young and friendly team of purposeful people; • Fully remote work; • Flexible work schedule; • Registration according to contract; • Fixed salary for a trial period (3 months), then salary + KPI.