Marketing director in The Lace

THE LACE is a Ukrainian brand of women's clothing, shoes and accessories that has been successfully creating modern and elegant things for women for over 7 years. THE LACE is a chain of stores in key cities of Ukraine (Kyiv, Lviv, Dnipro, Odesa), as well as an e-commerce business with its own online store. In connection with the optimization of business processes and the construction of an updated company structure, a vacancy for a marketing director is open. .We offer: Timely and decent remuneration; 28 days of paid vacation and sick leave; Full/partial compensation for education (courses, trainings, etc.); Discounts for employees on company products up to 50%; to 7:00 p.m. (Mon-Fri), Saturday and Sunday are closed; New office in the Beresteyska metro area (Vaclava Havela St., 8), in the convenient business center X-Space; Trial period: 1 month (paid in full );Tasks: Creation, implementation and optimization of marketing strategy; Creation, approval and control of marketing budgets; Development and implementation of effective advertising and PR campaigns, their analytics and optimization; Development of SMM strategy and control of its implementation; Conducting market research and analysis of competitors; Determining the key features of the brand and creating strategies for its positioning; Management of relations with the media, partners, stylists, influencers; Constant monitoring and analysis of the effectiveness of marketing activities; Analysis of the effectiveness of marketing campaigns, control of financial indicators and development of recommendations for their improvement; Participation in planning and development digital marketing strategies and campaigns, including PPC, SEO, Retention marketing. Requirements for the position: Higher education in the field of economics, marketing or management; Work experience in a similar position (or deputy marketing director) from 2 years; High level of strategic thinking and creativity; Knowledge in the field of fashion business and understanding of the advertising market; Leadership qualities, unconventional thinking. We are waiting for your resumes. Please be sure to indicate the desired salary level. Learn more about us on the website and social networks: https://thelace.com.uahttps://www.instagram.com/thelace_brand/ https://www.facebook. com/thelace.brand/