Marketing Director in CleverStaff

Development for Runes/Ordinals/BRC-20 ecosystem.

We are developing an ecosystem for the Bitcoin ecosystem, which includes the first Runes DeX, Bridge Between Runes/Ordinals/BRC-20 and EVM, Runes scanner, and a lot of others.

Role Overview: As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, user acquisition, and customer retention. You will lead all marketing activities, from digital marketing campaigns to brand positioning and public relations. Your goal will be to establish our company as a leader in the retail crypto space, ensuring our products resonate with our target audience and stand out in a competitive market.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent is a plus).
• 4+ years of experience in a senior marketing role, with a proven track record in digital marketing, brand management, and user acquisition.
• Strong understanding of the retail industry and cryptocurrency market.
• Exceptional leadership and team management skills, with the ability to inspire and drive a marketing team to success.
• Experience in developing and executing integrated marketing campaigns across multiple channels.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, Marketo).
• Creative thinker with a data-driven approach to decision-making.
• Passion for innovation and a keen interest in the intersection of retail and cryptocurrency.

Responsibilities:

Strategic Marketing Leadership:

• Develop and implement a holistic marketing strategy that aligns with the company’s vision and business objectives.
• Define and communicate the brand’s value proposition, ensuring consistency across all marketing channels and touchpoints.
• Identify growth opportunities within the retail and cryptocurrency markets, leveraging insights to guide marketing initiatives.

Digital Marketing & User Acquisition:

• Oversee all digital marketing efforts, including SEO, SEM, email marketing, content marketing, and social media campaigns.
• Lead the development and execution of paid advertising strategies to drive user acquisition and increase customer engagement.
• Utilize analytics and data-driven insights to optimize campaigns, track performance, and improve ROI.

Brand Management & Positioning:

• Build and manage a strong, cohesive brand identity that resonates with our target audience in the retail and crypto sectors.
• Lead the creation of compelling brand narratives and visual assets that differentiate our products in the market.
• Ensure brand consistency across all platforms, communications, and marketing materials.

Public Relations & Communications:

• Develop and maintain relationships with key media outlets, industry influencers, and partners to enhance brand visibility.
• Lead the planning and execution of PR campaigns, product launches, and media events.

Content Strategy & Development:

• Oversee the creation of high-quality, engaging content that educates and informs our audience about cryptocurrency and its retail applications.
• Collaborate with internal teams and external partners to produce a diverse range of content, including blogs, whitepapers, videos, and case studies.
• Ensure content aligns with SEO best practices and supports broader marketing goals.

Customer Experience & Retention:

• Develop and implement strategies to improve customer experience and increase loyalty within our user base.
• Work closely with the product and customer support teams to ensure a seamless and positive customer journey.

Team Leadership & Development:

• Lead, mentor, and grow a high-performing marketing team, fostering a culture of creativity, innovation, and excellence.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing impact.
• Collaborate with cross-functional teams, including product, sales, and design, to align marketing strategies with overall business goals.

What we offer:

• Flexible working format (remote, office, or mix)
• Flexible working hours
• Informal and friendly atmosphere
• The ability to focus on your work: a lack of bureaucracy and micromanagement
• 20 paid vacation days
• 7 paid sick leaves
• Education reimbursement
• Free English classes
• Psychologist consultations

Recruitment process: Recruitment interview - Technical interview - Client interview