Director of Marketing in Eskulab, Medichna laboratoriya

Ukrainian network of medical laboratories Esculab is 5 modern laboratories, 170+ departments, over 1000 laboratory studies and more than 1000 employees in 9 regions of Ukraine. We cooperate with leading medical centers and universities and constantly develop a branch network to make services more convenient and accessible.

  We plan to become an uncompromising expert in laboratory diagnostics #1 in Ukraine for doctors, clinics, and clients. That is why we are looking for Marketing Director / Chief Marketing Officer.
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?Our future SMO has:

• Experience in the role of Head of marketing from 2 years (retail / B2B / e-commerce);
• Experience in brand packaging;
• Knowledge and experience in marketing research of market niches;
• Practical experience in development, implementation of marketing strategy and sales;
• Ability to analyze large volumes of data, understanding cause-and-effect relationships and skills in developing solutions based on obtained metrics;
• Good understanding of how different communication channels work ( offline and digital)
• Knowledge of the Law of Ukraine "On Advertising" and other normative documents belonging to the functional;
• Experience in the development and implementation of tactical marketing measures;
• Project management experience, including as a product owner;
• Experience of participation in the development (independent development) of the company's marketing strategy (B2B, B2C);
• Experience of working with SMM Specialist, Content , PR, SEO managers, Copywriters, Designers, PPC, OOH and DOOH, etc.
• Experience of implementing AI in the work of the marketing department will be a plus;
• Experience of working with e-commerce will be a plus;

?Area of ​​your responsibility:?

• ??Building, developing and monitoring the work of the marketing department ((in-house + outsourcing);
• Analysis and segmentation of the target audience;
• Formation and implementation of marketing strategy;
• Setting of KPIs, monitoring of their results;
• Building of cross-functional interaction between departments for implementation of marketing strategy and sales plan;
• Research and analysis of customer experience, customer needs, NPS, traffic, sales, profitability, competitors, market dynamics and trends, pricing policy and identification of new opportunities for growth;
• Development of online and offline marketing channels to increase brand awareness, attracting new customers and keeping existing ones (trade marketing, content, SEO, PPC, email marketing, etc.);
• Improving the loyalty program;
• Regulation of all business processes;
• Attraction of new leads;
• Budgeting of marketing expenses; 
• Analysis of all tools on all platforms online and offline.
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  ?We offer:
  
• ?The opportunity to develop the brand to the #1 leader in the laboratory research market;
• Official employment, paid sick leave and holidays;
• Research discounts -50% for our employees and first-line relatives;
• Continuous training by internal and external providers, including outside Ukraine;