Marketing Creative Producer for a new product in Welltech

Welcome to Welltech — a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.Currently, we are looking for a Marketing Creative Producer for our new hiking product.With us you will:Analyze the audience, market segments, and competitors;Define hypotheses for product offerings and messages for our target audience (TA);Test the concept fast & intensively to find out the new working concepts with an ROI target;Expand our value proposition into different niches and market segments;Plan and brief creative projects facilitate brainstorming sessions and set other required processes in the marketing creative stream;Develop best-in-class creative reporting and briefings with our production team;Test and analyze the performance of creatives daily;Work collaboratively with the product team to optimize acquisition funnels. Your professional qualities:3+ years of experience as a Marketing Creative Producer or in a similar role;Experience in a fast-growing company, as well as experience in launching new products from scratch and further scale;Proven ability to generate creative concepts & ideas based on the latest market trends, user research & needs/paints understanding, market best practice;Proven ability to scale and optimize creative effectiveness for rapid company growth;Deep understanding of key metrics of success, including CTR, CPC, IPM, and CPA;A comprehensive grasp of distinct Meta-ads;In-depth understanding of the user journey, and end-to-end experience; Skilled in leveraging both qualitative and quantitative data to inform and refine creative concepts;Proven ability to facilitate dynamic and productive creative brainstorming sessions;Proficient in developing and executing successful multi-touchpoint campaigns with a full-funnel perspective. Will be a plus:Experience and expertise in owning paid user acquisition creative concepts and execution;A discerning eye for impactful visual identity and composition, ensuring high-quality creative output;At least Upper-intermediate English level;Experience in Video and UGC Content Creation; Experience with web & apps in Health & Fitness (B2C). We create comfortable conditions for cooperation focused on your rhythm of life, work and rest and offer:Well-beingOrganization of medical insuranceYou will have an opportunity to use our mobile applications for free (yoga, running, fitness)Individual budget for sports / equipment purchaseIndividual budget for consultations with a psychologistGrowth and developmentIndividual budget for professional training and learning foreign languagesOnline corporate libraryTeam of skilled professionals that share knowledge and support each otherCheck out some of our products:Muscle BoosterYoga-GoFitCoachWalkFitOmoCandidate journey: ⭕️ Intro call ----> ⭕️ Interview ----> ⭕️ Test Task ----> ⭕️ Final interviewYou would have a chance to develop and implement your own ideas , as well as to make the world a better place! Show more Show less Position level Middle manager Employment type Full-time Job responsibilities Marketing, Public Relations and Literary and editorial work Industries IT services and IT consulting