Marketing copywriter (NLP) in Traders Union

We are looking for a marketing copywriter with a deep understanding of NLP and user behavior. We need a specialist who does not just write texts, but knows how to manage the reader's attention, build logical interaction scenarios and increase conversion through structure and content.

You will actively work with analytics, SEO and marketing hypotheses, influencing the growth of key indicators through systematic work with content.

Main tasksMarketing texts and creatives (priority direction)

• Preparation of texts for various channels (Google Ads, push, email, etc.). none">Participation in video creatives (structure, hook, offers) text-decoration: none">Writing and optimizing texts for conversions.
  

  text-decoration: none">Creating offers, CTA and text variations.
  
  font-style: 400; text-decoration: none">Adaptation of messages for different segments of the funnel.> style="font-weight: 400; font-style: normal; text-decoration: none">Working with triggers, pains, objections of users through the NLP approach.
  
  

• Content and conversion optimization

  • Optimization and rewriting of key (including top 100 traffic) pages to improve user journey and increase conversion.
    
    

  • Creating and optimizing marketing texts with a focus on user retention and achieving target actions.
    
    

  • Building a logical structure of materials, managing the reader's attention, developing interaction scenarios.
    
    

  • Analysis of user intent and adaptation of content to real audience requests.
    
    

  • Adding strategic linking, additional blocks (FAQ, recommendations, "You may also be interested").
    
    

  Analytics and development

  • Analysis of KPIs (conversion, CTR, time on page, viewing depth), identification of weak points of content.
    
    

  • Participation in A/B testing of text hypotheses and refinement of pages that start to receive traffic.
    
    

  • Creating new pages and expanding existing topics in accordance with the content strategy.
    
    

  • Cooperation with analysts, SEO specialists and other copywriters.
    
    

  • Scaling for new languages and regions.

  Requirements
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  • Understanding marketing principles and user behavior.
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  The ability to work with KPIs.
  
  Understanding SEO principles.English language level not lower than B2>

  Strategic thinking and the ability to buildand custom scripts.