Marketing Automation and CRM Specialist in Brightvision

Пряме повідомлення учасника, який розмістив вакансію, з Brightvision Nesley Anne Zapata Nesley Anne Zapata HR Specialist | Streamlining HR Processes with Expertise in Recruiting Are you passionate about the power of digital marketing to drive business revenue growth? 🤩We are Brightvision, the revenue growth agency for B2B tech companies. For over 20 years, we have made an impact on the sector, spurring growth and supporting the rapid scale-up and reach of technological innovations. We achieve this by providing full-funnel marketing and sales solutions, exclusively for B2B tech companies.Transparency, teamwork, and personal development characterize our corporate culture. Our vision is to become the largest and most trusted revenue growth partner for B2B technology brands because we firmly believe in the power of technology to solve humanity's problems. Learn more about us and our culture here.🚀 The ChallengeWe are looking for a tech-savvy, strategic thinker who is proficient in marketing automation technologies and CRM systems. As a MarTech specialist, you will be responsible for implementing, managing, and optimizing marketing automation systems to drive efficient marketing operations and increase ROI for our clients.You are an expert on tools and processes within the scope of Marketing Automation. You will support our clients and work either independently or together with other specialist colleagues.Troubleshooting and staying up-to-date on best practices is part of your daily work to help our clients achieve a best-in-class setup to support their marketing and sales teams. You will work with a mix of retainer and project-based clients. Typically, working with about 3-6 clients on a weekly basis.In your role, you will collaborate with other digital marketing colleagues, such as paid media, creatives, and project managers.Client satisfaction is key to client retention. This means establishing good relationships and being a trusted advisor. You will be communicative, keep promises, and be accurate when scoping deliverables.Digital Marketing is a fast-evolving sector. You need to stay up to date with platforms, best practices, and industry trends. Learning while doing is an important part of improving your skills and knowledge.🚀 Key ResponsibilitiesImplement and Optimise CRM Systems: Configure and maintain our client’s CRM platforms to ensure seamless integration with other marketing tools. Optimise CRMs for maximum efficiency and effectiveness in campaign execution and lead management. Ensure smooth migration from one CRM to another.Develop Automation Strategies: Design and implement marketing automation strategies that improve campaign outcomes through segmentation, targeted messaging, and effective lead nurturing.Campaign Management: Create and execute multi-channel marketing campaigns using automation tools. Monitor and adjust email marketing, social media, and digital campaigns based on performance metrics.Lead Nurturing: Develop and maintain effective lead nurturing programs to move leads through the sales funnel. Customise interactions based on audience behavior and preferences.Analytics and Reporting: Monitor, analyze, and report on campaign performance and marketing automation system efficiency. Provide actionable insights to improve strategies and tactics continually.Collaboration: Work closely with other team members, including content creators and sales teams, to align marketing automation with broader marketing goals and sales objectives.Stay Up-to-Date: Keep abreast of new technologies, trends, and best practices in marketing automation to continuously improve our practices and toolkit.🌟 ExpectationsHave tactic and strategic competencies to advise clients on Marketing Automation.Be able to work smoothly and efficiently in different teams, together with content producers and external freelancers.Be able to handle all administration that project management entails, including effective use of internal systems, managing budgets, and financial administration.Take responsibility for your own personal development. Educating yourself and your colleagues. Keeping up with what is new in Marketing Automation at all times.Strong understanding of the importance of Marketing and Sales alignment as you will often be working closely with both teams.🌟 Required Skills and QualificationsBachelor’s degree in Marketing, Information Technology, or related field.Proven experience in HubSpot and other marketing automation and CRM tools (e.g., Salesforce, Marketo).Strong understanding of digital marketing principles and practices, including SEO/SEM, data analytics, and content marketing.Excellent analytical skills with an ability to translate data into actionable insights.Strong project management skills, with a knack for multi-tasking and meeting deadlines.Superior communication and collaboration skills, with an ability to work effectively across different teams.Detail-oriented with an aptitude for problem-solving.🌟 Preferred QualificationsCertification in HubSpot Sales and Marketing Hub and other marketing automation platforms (e.g., Salesforce Marketing Cloud, Microsoft Dynamics).Experience in A/B testing and other testing metrics.Knowledge of GDPR and other digital marketing regulations.A demonstrated proficiency in English is required, with proficiency in Swedish, desirable.If you feel that Brightvision would be a perfect match for you, please send in your application as soon as possible.We hope to hear from you! 😊 The values you sign up for when working with Brightvision are explained in this handbook.These values are here to guide you to make the right choices.Handbook | Growth Agency | B2B TechWelcome to look at what daily life at Brightvision might look like on our Instagram:Brightvision Crew or read more about us on our Career page. Show moreShow less Job level Senior mid-level Employment type Full-time Job duties Project management, Consulting and Support Service for the Telecommunications Industry