Marketing and Project Coordinator in BOOBIE* Superfoods

Background:BOOBIE* was created for moms who are pregnant, nursing or in any stage of motherhood who are looking for easy ways to fit nutrition and wellness into their lives. After dedicating her career to helping women navigate early motherhood, founder Wendy Colson - a registered nurse (RN) & International Board-Certified Lactation Consultant (IBCLC) - created a solution-based brand designed to empower moms in every stage of #momlife. After a winning pitch on Shark Tank, BOOBIE* products are now sold in Target, Walmart, Thrive Market, and boutique childcare and wellness retailers across the US.About the Role:We’re looking for a resourceful and motivated Marketing & Project Coordinator to assist in the strategy and execution of all new projects, from product development to campaign planning to product launch. This person will be responsible for assisting with the brand for our D2C channels, Amazon, and our retail partners, including Target and Walmart. The role requires a deep understanding and thoughtful application of digital content, with some knowledge of retention and performance marketing.Responsibilities:Work alongside senior management to see through marketing and product development projects from planning to execution.Partner closely with the cross functional teams in building holistic campaigns around new launches and retail partners, working across internal and external teams to ensure end-to-end flawless execution.Partner with our content team to drive end-to-end development of impactful content, from strategic ideation to asset creation.Develop & refine brand and product messaging with senior leadership, ensuring key messaging is consistent across all customer touchpoints.Contribute to copy content creation, including blog posts.Ambassador communication (reminders, up-to-date on sales, products, etc.).Influencer outreach + tracking.Content calendar matching (instagram, facebook, and pinterest).Assist in social management (comments, DMs, etc.).Social giveaway outreach + updating / track in Asana.Assist PD in creation of product claims, marketing copy & education materials.Assist in execution of wholesale initiatives, including trade marketing.Assist with the planning and execution of brand events, collaborations, and partnerships.Build digital campaigns on platforms such as Klaviyo, Attentive, etc.Actively stay updated on industry trends, competitors' activities, and emerging technologies to ensure BOOBIE* remains at the forefront of the market.Who You Are:Ability to commute and work from our San Marcos, CA office 3 days a week.Minimum 2 years of experience across brand and marketing for a direct to consumer brand.Experience in beauty e-commerce and retail partners like Target or Walmart.Self-starter with strong initiative, ownership, and accountability for business goals/financial targets.Passionate about creating compelling content; not afraid to test big ideas.Strong project management skills to effectively plan, prioritize, and execute various brand activities within tight deadlines.Exceptional communication skills, both written and verbal.Possess a strong analytical mindset and be proficient in analyzing data to identify insights, measure campaign effectiveness.Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels.Strong Excel and presentation creation skillsBonus: efficient in making TikTok videos and Instagram reels, basic photography or video editing skills, canva or some graphic design skills a plusColson Health Inc, the parent company of BOOBIE*, is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization.#J-18808-Ljbffr Show more Show less Должностной уровень Руководитель среднего звена Тип занятости Полный рабочий день Должностные обязанности Управление проектами и Информационные технологии Отрасли Производство