Marketing Analyst in Apomedical (IL) Ltd

Marketing Analyst

Kyiv

Apomedical is an online pharmacy and service platform for doctors that is changing the healthcare industry.
Our platform serves millions of European patients, helping them get the medicines they need quickly and efficiently

Your role as a Marketing Analyst will be to:

• Work closely with the marketing team and stakeholders.
• Leverage advanced analytics, data mining, and business intelligence tools to deliver world-class marketing analytics to identify patterns and trends based on big data and end-to-end activity coverage.
• Translate business questions and requirements into framework analysis and identify appropriate methods, metrics and solutions to establish and monitor success, and explain the impact of activities, performance, user engagement efforts and marketing tests, and proactively identify gaps and opportunities.
• Develop and implement reporting dashboards that track key performance metrics and trends, enabling the marketing team to make more informed decisions.
• Provide valuable results, recommendations, guidance, insights and ideas.
• Plan, create and maintain BI reports for various marketing teams and senior management to monitor and provide insights into marketing activities (e.g. LTV, ROI forecasting)

Key Requirements:

• 3+ years of experience in marketing analytics, performance marketing, experimentation, A/B testing and evaluating marketing campaigns across multiple platforms.
• Ability to present complex information in understandable visualizations (including Tableau, Excel (perform complex functions)).
• Knowledge of internet marketing metrics and terminology including CPM, CPC, CPL, CPA, etc.
• Advanced knowledge of SQL, enabling complex database queries, complex data manipulation and deep analysis
• Experience with data visualization tools (eg Tableau, Periscope) to build regular monitoring reports/dashboards to track the performance of multiple channels.
• Ability to clearly communicate the analytical story to executives, channel owners and partners, as well as influence strategic business decisions.
• Analytical and problem-solving skills; must have good data analysis and decision making skills.

Apomedical is an online pharmacy and doctor service platform reshaping the healthcare industry. Our platform serves millions of European patients, helping them get the medication they need quickly, efficiently, and discreetly.

As a Marketing Analyst your role will be to:

• Collaborate closely with the Marketing team and stakeholders in the department.
  Use advanced analytics, data mining and BI tools to execute top-notch marketing
  analyzes to identify patterns and trends from multiple large data sets and capture the full activity.
• Translate business questions and requirementsnts to structure analyses and accordingly define suitable methods, metrics and solutions to establish and monitor success and explain the impact of the activities.
• Be an analytical focal point for the marketing department monitoring new user performance, user acquisition efforts as well as marketing tests, while proactively identifying gaps or opportunities.
• Design and implement reporting dashboards that track important metrics and performance trends, enabling the marketing team to make more informed decisions.
• Deliver valuable outputs, recommendations, guidelines, conclusions and insights.
• Plan, build and maintain BI reports for the different marketing teams and senior management in order to monitor & amp;
• give insights on the marketing activity (for example, LTV, ROI projection)

Key Requirements:

• 3+ years of experience in Online marketing analytics, performance marketing, experimentation, A/B tests, and evaluation of marketing campaigns on multiple platforms.
• Ability to represent complex information in easily understood visualizations (including Tableau, Excel (can perform complex functions)).
• Proficiency in online marketing metrics and terminology, including CPM, CPC, CPL, CPA, etc
• Advanced proficiency in SQL enabling comprehensive database querying, complex data manipulation, and insightful analysis
• Highly experienced with data visualization tools (e.g. Tableau, Periscope). for building regular reports/dashboards to track multiple channel performance.
• Ability to communicate the analytical story clearly to executives, channel owners, and partners, and influence strategic business decisions.
• Analytical, and problem-solving skills; must be very comfortable with data analysis and driving decision-making.