Marketing Analyst in GG.BET

August 30, 2024

Marketing Analyst

Kyiv

Your main tasks at GG.BET will include analyzing data related to players, fans and eSports fans around the world, as well as developing analytical tools to improve user experience and optimize marketing strategies. Your efforts will help us provide the best service for our customers using innovative technology and data.

What you will do:

• Analyze market data, consumer demographics and sales trends to identify opportunities and challenges;
• Evaluating the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as return on investment, conversion rate and customer acquisition costs;
• Using data to understand consumer behavior, preferences and purchasing patterns;
• Creating and presenting reports to communicate findings and recommendations to stakeholders, helping them make informed decisions;
• Using historical data to predict future trends and market conditions, which helps in strategic planning;
• Analysis of Internet marketing efforts, including website traffic, social media activity and digital advertising performance;
• Working with cross-functional teams, including marketing and product development, to align strategies and achieve common business goals;
• Ability to use analytical tools, databases and software such as Google Analytics, Excel and business intelligence platforms;
• Ability to stay abreast of industry trends and adapt strategies to evolving market dynamics.

About you:

• Strong analytical and quantitative skills to interpret data and derive actionable conclusions;
• Proficiency in tools such as Excel, data visualization software, and statistical analysis tools;
• Knowledge of analytical platforms such as Google Analytics or Adobe Analytics is an advantage;
• Ability to interpret complex data sets and turn the results into actionable recommendations;
• Understanding of marketing principles, consumer behavior and market dynamics;
• Strong verbal and written communication skills to effectively present results and ideas to both technical and non-technical stakeholders;
• Ability to collaborate with cross-functional teams, including marketing, product and IT departments;
• Strong problem-solving skills to identify challenges and propose effective solutions;
• Attention to detail is critical to ensure accuracy of data analysis and reporting;
• Ability to adapt to changes in market trends, technologies and business requirements;
• Previous experience in marketing analysis or a related field - from 3 years.

We offer excellent working conditions:

• Flexible work format, depending on the location and your preferences:full remote, hybrid or office in the center of Kyiv;
• 20 working days of vacation + birthday day off;
• 10 hospital days + 12 mental recovery days;
• Cafeteria insurance or benefit;
• We provide all necessary equipment for work.

Our principles:

• We do not overtime;
• We do not engage in micromanagement;
• We have no bureaucracy;
• We do not support toxic relationships.