12 серпня 2024
Marketing Analyst віддалено Are you passionate about leveraging data to drive impactful marketing decisions? Join us at Basenji Apps as a Marketing Analyst and help us maintain the highest standards of data-driven insights for our flagship mobile app, Breeze: Mental Health. In this role, you’ll analyze and interpret data to enhance marketing performance and drive business growth. Who We Are: At Basenji Apps, our mission is to provide access to mental health support
12 серпня 2024
Marketing Analyst
віддалено
Are you passionate about leveraging data to drive impactful marketing decisions?
Join us at Basenji Apps as a
Marketing Analyst and help us maintain the highest standards of data-driven insights for our flagship mobile app, Breeze: Mental Health. In this role, you’ll analyze and interpret data to enhance marketing performance and drive business growth.
Who We Are: At Basenji Apps, our mission is to provide access to mental health support and tools for deep self-discovery. Our flagship app, Breeze: Mental Health, empowers over 12 million users with:
- Psychological tests that help reveal your true essence.
- A smart mood tracker for improving self-awareness.
- A personalized routine plan to improve mental state daily.
- Expert courses to deepen users’ understanding of their psyche.
- Relaxing games to process negative emotions and relieve stress.
Our dedication has earned us a user rating of 4.6. We’ve been featured as one of Apple’s “New Apps We Love” and consistently ranked among the top 10 apps in the US Health & Fitness category.
Why You’ll Love Working With Us: - Flexible Work Model: Work remotely, from our Warsaw office, or a blend of both — whatever suits you best.
- Generous Time Off: Enjoy 28 days of vacation, 12 personal days, and unlimited sick leave.
- Career Growth: We prioritize your career advancement with opportunities to enhance your skills and expand your impact.
- Psychological Support: We cover therapy or counseling sessions to support your mental well-being.
- Fitness Allowance: Stay active with financial support for sports-related activities.
- Language Courses: Improve your English with our paid courses.
- Supportive Team: Join a collaborative community of enthusiastic and ambitious professionals.
Your Role:
- Analyzing the performance of marketing campaigns to uncover insights and optimize strategies.
- Forecasting customer lifetime value (LTV) and return on investment (ROI) for marketing campaigns.
- Proposing hypotheses to optimize user acquisition and retention strategies.
- Preparing ad-hoc reports to support decision-making for marketing and product teams.
- Defining requirements for data collection and storage relevant to marketing analytics.
- Ensuring quality and analyzing A/B tests related to marketing initiatives.
- Creating and maintaining reports and dashboards to track marketing performance and user behavior.
About You:
- Proficiency in Python and/or R for data analysis.
- Experience working with PostgreSQL for data processing and analysis.
- Strong understanding of statistical methods for conducting A/B tests and practical experience with them.
- Knowledge of product metrics for mobile and web products.
- Experience with analytics systems such as Amplitude, Mixpanel, etc.
- Experience in analyzing marketing performance metrics and deriving actionable insights.
- Ability to forecast LTV and ROI for marketing campaigns.
- Autonomous project work experience and strong communication skills.
Ready to make a meaningful impact through your talents and expertise?
Apply now and join a mission-driven team dedicated to improving mental health for millions!