What you will do:Analysis of market data, consumer demographics and sales trends to identify opportunities and challenges;Evaluation of the effectiveness of marketing campaigns by measuring key performance indicators (KPIs), such as ROI, conversion rate, and customer acquisition costs;Using data to understand consumer behavior, preferences, and buying patterns;Reporting and presentation to communicate results and recommendations to stakeholders , helping them make informed decisions;Using histor
What you will do:
- Analysis of market data, consumer demographics and sales trends to identify opportunities and challenges;
- Evaluation of the effectiveness of marketing campaigns by measuring key performance indicators (KPIs), such as ROI, conversion rate, and customer acquisition costs;
- Using data to understand consumer behavior, preferences, and buying patterns;
- Reporting and presentation to communicate results and recommendations to stakeholders , helping them make informed decisions;
- Using historical data to predict future trends and market conditions, which helps in strategic planning;
- Analysis of online marketing efforts, including website traffic, social media activity and digital advertising effectiveness;
- Working with cross-functional teams, including marketing and product development, to align strategies and achieve common business goals;
- Ability to use analytical tools , databases and software such as Google Analytics, Excel and business intelligence platforms;
- Ability to stay abreast of industry trends and adapt strategies to evolving market dynamics.
About you:
- Strong analytical and quantitative skills to interpret data and draw actionable conclusions;
- Proficiency with tools such as Excel, data visualization software and statistical analysis tools;
>- Knowledge of analytical platforms such as Google Analytics or Adobe Analytics is an advantage;
- Ability to interpret complex data sets and transform the obtained results into actionable recommendations;
- Understanding of marketing principles, consumer behavior and market dynamics;
- Strong oral and written communication skills to effectively present results and ideas to both technical and non-technical stakeholders;
- Ability to collaborate with cross-functional teams, including marketing, product and IT departments;
- Strong problem-solving skills to identify challenges and propose effective solutions;
- Attention to detail is critical to ensure accuracy of data analysis and reporting;
- Ability to adapt to changes in market trends, technologies and business requirements;
- Previous work experience in marketing analysis or a related field - from 3 years.
We offer excellent working conditions:
- Flexible work format, depending on the location and your preferences: full remote, hybrid or office in the center of Kyiv;
- 20 working days of vacation + birthday day off;
- li>
- 10 sick + 12 mentalrecovery days;
- Insurance or cafeteria benefit;
- We provide all necessary equipment for work.
Our principles:
- No we work overtime;
- We don't engage in micromanagement;
- We don't have bureaucracy;
- We don't support toxic relationships.