Marketing Analyst in SkyUp Airlines

SkyUp keeps moving with the travel industry transformation. Moreover, we inspire to make travel affordable to everyone! We continue to extend our geography around the world and have interesting job opportunity in our team — Marketing Analyst.

          Requirements:

• Minimum 3 years of experience in marketing analytics.
• Experience with data visualization tools, such as Tableau, Power BI, or similar.
• University degree in marketing, business, statistics, economica or a related field.
• Understanding of database management and data warehousing concepts.
• Proactive, willing to take initiative and shoulder responsibility.
• Excellent communication, interpersonal, and presentation skills, ability to communicate effectively with various stakeholders.
• Strong analytical skills with ability to interpret complex data sets.
• Knowledge of digital marketing platforms and analytical tools.
  
  Responsibilities:
  
  
• Collect and analyze data from various sources, including customer database, digital marketing platforms, social media, and sales records.
• Use statistical techniques and software to interpret data sets, identify trends, and generate actionable insights.
• Develop and maintain dashboards and reports to track key performance indicators and marketing metrics
• Analyse the effectiveness of marketing campaigns and initiatives, providing recommendations for improvements.
• Support the end to end campaign process including segmentation, targeting and list extraction of leads, utilising using the appropriate systems and processes to deliver leads to multiple channels.
• Conduct A/B testing and multivariate analysis to determine the impact of different marketing strategies.
• Collaborate with the product marketing and sales teams to optimize targeting, segmentation, and personalization of campaigns.
• Perform customer segmentation analysis to understand different customer groups and their behaviors.
• Develop customer profiles to inform marketing strategies.
• Collect and analyse responses from customers, and feedback from other internal/external partner areas to facilitate ongoing continuous improvement of campaigns.
• Conduct markets research to understand industry trends, competitive landscape, and customer preferences.
• Provide insights into emerging markets opportunities and potential areas for growth.
• Analyse and provide advice on both short and long term efficiencies which may be achieved through changes to campaigns and products.
• Stay updated on industry developments and best practices in marketing analytics.
• Prepare detailed reports and presentations for management and stakeholders, summarizing findings and recommendations.
• Provide regular updates on the performance of marketing activities and their impact on business goals.
• Work closely with marketing, sales, revenue and ancillary product teams to align analytics with business objectives.
• Collaborate with IT and data teams to ensure data integrity and accuracy.
  
  What we offer: 

• Career in a large international fast-growing company.
• We support the development of employees and offer: GROW UP corporate university, compensation for external education and training.
• A culture of openness, equality and support.
• Corporate health insurance after probation period.
• Corporate travel discounts with Join UP!
• Ability to work in a remote format.
  
  

If you feel you can handle this position and open new horizons with us, just send your CVs now!

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