Marketer (social direction) in Red Cross Ukraine

The National Committee of the Red Cross Society of Ukraine (RCHU) announces a competition for the position of Marketer (social direction).

The Red Cross Society of Ukraine is the largest humanitarian organization, which is one of the first responds to emergency situations and helps those who need it most.

Main responsibilities:

• Development of a marketing strategy: creating a plan to promote the service; definition of goals and key performance indicators (KPI); preparation of a plan of marketing activities.
• Brand management: formation and maintenance of a positive brand image; development of visual identity and slogans.
• Organization of advertising campaigns: preparation of texts, graphics, videos for advertising materials; planning and launch of advertising campaigns (offline and online); cooperation with advertising agencies, designers, copywriters, videographers.

• Management of digital channels and promotion: filling and updating of content on the WEB site of services; maintenance of profiles in social networks of services (SMM); setting up targeted advertising.

• Organization of promotions and participation in events: planning and coordination of exhibitions, presentations, master classes; organization of joint actions and programs with medical institutions and social institutions.; provision of advertising materials for events.

• Development and implementation of the "trial services" program, in particular: formation of an offer of free trial services to attract the first customers; determination of the mechanism for providing trial services (conditions, duration, number of participants); coordination of work with regional coordinators and service sales managers regarding the implementation of trial services.

• Analysis of the effectiveness of marketing activities: measurement of campaign results, analysis of their impact on sales; analysis of the effectiveness of trial services and their impact on customer engagement; adjusting the strategy based on the received data; preparation of reports for the project manager and management.

• Participation in the annual and monthly planning of the department's activities. 

strategies
• Experience in setting up and managing advertising campaigns (Google Ads, Facebook Ads)
• Working with content marketing, SMM, SEO
• Experience in cooperation with designers, copywriters, site developers Knowledge of English. 

Товариство Червоного Хреста України пропонує:

• Reservations

• Medical insurance

• Office, 5 minutes from metro

• Interesting, varied work.

• Employment according to the Labor Code.

• Timely payment.

• A friendly team of like-minded people.

• Participation in trainings and seminars in Ukraine and abroad.

• Unique work experience in the largest public organization of Ukraine.

We create a safe and inclusive environment that provides equal access to opportunities for all employees, including those with disabilities. We do not tolerate discrimination, sexual exploitation or harassment in any form.

Workplace: Kyiv