1. Education and professional knowledge:higher education in marketing, management, PR, communications or related fieldsdeep understanding of marketing strategies, customer journeys (CJM), brand positioningknowledge of digital tools: SMM, targeted advertising, content marketing, email marketing, SEO/SEM (basic or confident - depending on the level)understanding of the basics of analytics: Google Analytics, Meta/Instagram statistics, basic work with UTM tags2. Work experience:For a marketer:1-2 ye
1. Education and professional knowledge:
- higher education in marketing, management, PR, communications or related fields
- deep understanding of marketing strategies, customer journeys (CJM), brand positioning
- knowledge of digital tools: SMM, targeted advertising, content marketing, email marketing, SEO/SEM (basic or confident - depending on the level)
- understanding of the basics of analytics: Google Analytics, Meta/Instagram statistics, basic work with UTM tags
2. Work experience:
For a marketer:
- 1-2 years of experience in marketing or SMM
For a senior marketer:
- 3-5 years of relevant experience
- experience of building a marketing strategy from scratch
style="font-weight: 500; font-style: normal">3. Professional skills:- inability to create content plans and develop creatives together with designer/performers
- skills in writing texts: advertising, information, presentation
- ability to analyze competitors, CA, market
- development of marketing funnels, landing pages, promotional campaigns
- planning and control of advertising budgets
- understanding the principles of visual style and branding
4. Personal qualities:
- пsystematicity, responsibility, punctuality
- ability to work with a team
resistance to change
inthe ability to take responsibility for the result5. The preference will be:
- deducation in the field of dentistry, medicine, or B2B
team management educationexperience with CRM, video editing and basic designability to present your ideas to management and clients- navailability of portfolios or cases
6. Work tasks:
- пbuilding and implementing the company's marketing strategy
- рdevelopment and launch of promotional campaigns
- k coordination of SMM, content production, photo/video shooting
- creating TK for designers, photographers, partners
- monitoring the performance of all channels
- рregular reporting and analysis