Marketer-copywriter (landings, creatives, performance) in EDVERTAYZD, TOV

We are looking for a marketer-copywriter who closes the full cycle of sales texts: landing pages, VSL/UGC scripts, stories for creatives, headlines, offers, CTAs.

We need someone who understands how to increase conversion from creative/land, knows how to quickly understand the product and the audience, make a strong hook, hold attention and lead to action.

What will you do

• Write texts for landings, pre-lands, quizzes for various offers/geo.

• Generate stories/scripts for creatives (15-60 sec), VSL, UGC, story formats.

• Package offers: headlines, subheadings, bullets, arguments, social proof, CTA.

• Make several options (A/B) of headlines, blocks, offers, creative corners.

• Work in communication with a designer/video editor: what exactly to show and say to change a person's opinion.

• Responsible for the result of the text: CTR/CR/LP CVR, hypothesis testing, quick feedback edits.

Requirements

• Professional education (marketing/advertising/journalism/philology) or strong practical experience with cases.

• You know how to make loud headlines, hook from the first second/first screen, keep pace and structure.

• You understand the psychology of influence: triggers, objections, pain/desire, social proof, scarcity, guarantees.

• You write clearly, without "water", for the purpose: sale/lead/upsale.

• Independence, initiative, speed.

A plus will be:

• Experience in performance/affiliate, DR copywriting, VSL.

• Working with AI tools for text/ideas/structure (ChatGPT, etc.).

• Experience in localizing texts for different geos.

What we give

• Many tasks and clear priorities from our parties.

• Opportunity to quickly test your hypotheses and see the result in numbers.

• Format: office or remote.

• Schedule: Mon-Fri, 9:00 a.m. to 5:00 p.m.

If you can hold attention, lead through the funnel and push through the text, send a resume.