Marketer in Medhome

NEW DERM CLINIC is a private clinic with many years of experience. In connection with the expansion of the staff, our friendly family needs an energetic, creative MARKETIST who will join our team. MAIN DUTIES OF A MARKETIST: Development and implementation of marketing strategies to promote the clinic's services. Analysis of the market, competitors and target audience to determine effective marketing approaches. Planning and conducting marketing campaigns using online and offline tools (content marketing, email marketing, etc.). Analysis of the results of marketing campaigns and development of recommendations to improve efficiency. REQUIREMENTS FOR THE CANDIDATE: Experience in the field of marketing (from 2 years) in the medical field. Knowledge of modern marketing tools and techniques. Planning and implementation of digital marketing campaigns, including SEO/SEM, email marketing, SMM and content marketing. Development and implementation of tools for measuring the effectiveness of marketing activities and their dynamics. Cooperation with doctors, medical marketplaces to promote clinic services. Organization of direct marketing channels (Telegram, Viber, e-mail), development of YouTube channel. Site content updating. Ability to analyze data and develop insights to improve strategies. Management of advertising budgets, A /B testing of advertisements, creatives, keyword research, selection of audiences and optimization of campaign performance indicators. Understanding of such metrics — ROI, CTR, CPC, CPM, CPA, CPL, LTV, ROMI. Finding opportunities for scaling and business development using analytics advertising campaigns, research of the target audience. Generation of new ideas and promotion channels, writing texts for advertisements. Creation, analysis of advertising funnels, autofunnels. Compilation and writing of technical specifications for creating video and photo content for advertising. Work with Serpstat tools. Experience in launching CRM. Improvement and refinement of the site. WHAT DO WE OFFER? Competitive and timely remuneration (discussed at the interview). Work in a creative team of professionals. Work schedule: Mon-Fri from 10:00 a.m. to 6:00 p.m. stability. Very friendly and young team. Find out who we are and what we do here: https://www.instagram.com/new.derm.clinic/