Marketer in Vitagro, grupa kompaniy

Requirements: Knowledge of the specifics of business and the advertising market, advertising laws and regulatory acts of the company's sphere of activity; Knowledge of methods of marketing analysis of the market, company, competitors, product, project; Knowledge of the most important marketing indicators - profit, sales volume, number of customers, leads, efficiency ratios ( CTR, NPS, ROI) and others; Knowledge of marketing tools used in the company's market; knowledge of the field of business and the advertising market. Possession of market assessment methods (capacity, growth rates, segmentation and forecasting of markets), knowledge of research and assessment of target audiences, their requests, segmentation, the ability to analyze and form portraits of the target audience, knowledge of modern models of development and management of the company's brand; Knowledge of modern sales techniques and methods; knowledge of the basics of advertising, PR, Direct Marketing; Knowledge of advertising laws and regulatory acts of the company's field of activity, theoretical and fundamental principles of marketing and marketing activities. Working conditions: Interesting tasks and ambitious goals; Professional challenges and continuous development in the profession; Work in a team of like-minded people; Decent salary level; 8:30 a.m. to 5:30 p.m. Decent level of salary. Nice and friendly team. Responsibilities: Attracting customers and turning them into consumers using optimal communication channels and PR methods in order to increase the number and volume of purchases, requests for services. Increasing visibility and the attractiveness of the company's products/services based on the development of a strategy for the development of products/services in order to increase the number of sales and profits of the company. Carrying out research related to market analytics, monitoring factors affecting the company's product and activity; Analysis of demand and supply, seasonality ;Monitoring of TOP-5 competitors;Research of consumer properties of manufactured products and collection of information on customer satisfaction with them; Drawing up a strategy for the promotion of the enterprise in the short and medium term; Development of a marketing plan (SWOT analysis, consumer segmentation, positioning of the company's products/services); Working with a portrait of the target audience for market segmentation and selection of priority groups for marketing activities; Participation in the formation of the marketing budget; Participation in pricing; Study of marketing channels, measurement of their effectiveness and cost optimization. Adjusting the process of collecting information from CAs and buyers about satisfaction with the service; Work on increasing loyalty to the brand/company; Preparation and organization of the company's participation in events; Development of advertising materials (advertising postcards, leaflets, booklets, business cards, banners, etc.), commercial offers, presentations; Stimulation of sales and development of seasonal offers; Submission of proposals for the formation of the company's corporate style and the company's advertising sites; Preparation of analytical reports.