Marketer in Drofa, Pivovarnya

Southern Steppe Brewery and Distillery "Drofa"
Marketing vacancy open.

Requirements:

• Experience in marketing from 1years.
• Understanding market of craft beer, distillates and alcoholic products in Ukraine or desire to learn.
• Ability to work with marketing analytics: GA4, Meta Ads, Google Ads, GTM, CRM-systems.
• Experience in creating and launching advertising campaigns (Facebook/Instagram, Google Search/Display, TikTok Ads).
• Skills in working with content: writing texts, setting tasks for designers, creating TK on photo/video.
• Experience in developing 360° marketing campaigns: digital, offline activations, events, promotions.
• Understanding the principles of branding, positioning and communication strategy.
• Experience in e-commerce and online store promotion.
• Basic skills in using graphic tools: Canva / Figma (preferred).
• Ability to analyze results and generate monthly marketing reports (CTR, CPC, CPL, ER, ROAS, sales, conversion).
  
  
• Functional responsibilities:
  
  
• Planning and implementation of marketing strategy for Drofa Brewery and Drofa brands Distillery.
• Promotion of new beers and the line of distillates "Drofa and People".
• Development of online sales: promotion of the drofabeer.com website and mobile application.
• Creation of content plans for social networks, SMM control, writing texts.
• Organization of shootings: products, brand stores, events, seasonal campaigns.
• Launch of targeted advertising or provision of TK to contractors.
• Formation and control of the marketing budget.
• Analysis of competitors and the craft beverage market.
• Preparation of presentations, materials for partners and B2B clients.
• Support and development of branded stores (POS materials, internal promotions, events).
• Participation in preparation for festivals, exhibitions, tastings and special events.
• Strengthening the brand through the history of Kherson: sustainability, honesty, craft, local identity.
  
  Special qualities:
  
  
• Creativity and the ability to work with the "flavor of the brand".
• Proactivity and responsibility - the ability to bring tasks to completion result.
• Organized and systematic in planning.
• Ability to work simultaneously with several tasks.
• Flexibility in communications, love of details.
• Sincere understanding of craft beer culture and local products.

Would be an advantage:
 

• Experience in the alcohol field or HoReCa.
• Understanding the legal aspects of advertising alcoholic beverages.
• Experience in developing merch, packaging, label design.
• Portfolio of implemented marketing campaigns.