Marketer in Krivich L.M., FOP

Job description

Requirements:

• Very good understanding of digital marketing: SMM, targeted advertising, SEO/SEM, email marketing.
• Analytical skills: ability to work with data, Google Analytics, CRM systems.
• Strategic and systemic thinking: ability to "look ahead", plan and forecasting.
• Creativity in approaches, ability to generate ideas for campaigns.
• Project management skills: launch campaigns, coordinate teams, monitor deadlines.
• Excellent communication skills: written and verbal.
• Understanding of brand and visual aesthetics is especially important for the beauty segment.

We offer:

• Stable work in an actively developing company;
• Friendly team and support of experienced specialists;
• Opportunity for professional growth;
• Salary: from UAH 35,000 to UAH 40,000
• Working schedule Mon-Fri from 9.00 to 18.00

Duties: 1. Market and audience analysis

• Target audience research
• Competitor analysis
• Identification of market trends, especially in the nail industry, beauty sphere.
• Preparation of marketing research and reports.

2. Development of a marketing strategy

• Formulation of marketing goals
• Development of a brand promotion plan, taking into account online and offline channels.
• Definition of budgets, channels, timings.
• Work with positioning, UTP (unique sales offer), communication strategy.

3. Implementation of marketing campaigns

• Planning and launch of advertising campaigns: social networks (Instagram, Facebook, TikTok), Google Ads, email marketing, CRM promotions.
• Coordination of creative creation
• Organization of promotions, discounts, loyalty programs, partner programs, collaborations.

4. Marketing communications and brand promotion

• Collaborate with PR/communications department (or ambassador specialist) to integrate marketing activities with brand image.
• Maintain a single tone-of-voice and brand style across all channels.
• Work with bloggers/influencers with manager by ambassadorship.

5. Analytics and optimization

• Tracking of key indicators: traffic, conversions, advertising budget, ROI, average check, repeat sales.
• Analysis of campaign performance: what worked, what did not.
• Development of recommendations and strategy adjustments based on data.
• Preparation of reports and presentations for management.

6. Budget and resources

• Formation of the marketing budget, cost control.
• Optimization of costs and improvement of the efficiency of marketing resources.
• Cooperation with external agencies, contractors (for example, target specialists, SEO specialists).

7. Team collaboration and internal communication

• Working with designer, SMM manager, content manager, analyst.
• Ensuring marketing activities are aligned with brand, product team, logistics, sales.
• Training team or imparting knowledge on new marketingtools and channels.

Larysa Mykolaivna +380957365002