Manager Trade Marketing in adidas

Purpose & Overall Relevance For The OrganizationCreate, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales and Marketplace Merchandising TeamsKey ResponsibilitiesDefine and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activityExecute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed upon KPI’sCreate, deliver and execute the activation strategy and roadmapIn each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platformsSecure the highest share of space within key destination doors and locationsDrive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are metMeasure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell outManage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth processUnderstand product, customer and consumer needs from the US market and all channelsWhere appropriate support SMU (Special Make-Up) and franchise creation / development Be the “consumer activation” point of contact both internally and externallyResponsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation) Closely co-operate with Global Brand teams (most importantly Global Creation Team and Business Units) to secure a best practice level of implementation of global strategyConduct relevant reporting activities to measure the efficiency and commercial success Manage budgets and costs within agreed measuresUnderstand the consumer retail environment including distribution points, share of buy, competitor concepts and support toolsKey RelationshipsMerchandising/Category teamsSales TeamsUS Marketing Business Units / GTMUS Market Functions: Brand Activation, Range Architecture, SCM, Finance/ Demand Planning, Business DevelopmentDTC Retail, Wholesale and eCommerceKnowledge, Skills And AbilitiesHigh professional maturityHighly collaborative with strong communication skillsHigh influencing skills and ability to make fact based decisions Strong analytical skillsStructured, organized and process orientatedPrevious experience in Category Management or Merchandising/ Ranging/ SMU / SalesStrong business acumen, ability to assume a broader perspective (cross-markets/ global)Ability to work effectively within a team environment and under pressureIntermediate to advanced skills in MS OfficeFluent in EnglishRequisite Education And Experience / Minimum QualificationsUniversity degree in business preferred, ideally with marketing and sales focus or equivalent professional experienceCategory Management/ / Merchandising Experience or account marketing / sales : 5-7 yearsDiversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, OR. Though our teammates hail from all corners of the world, our working language is English. Show more Show less Должностной уровень Другое Тип занятости Полный рабочий день Должностные обязанности Реклама, Творческая деятельность и Маркетинг Отрасли Производство, Розничная торговля и Производство спортивных товаров