Loyalty program project manager in Flowers.UA

"Flowers.ua" company, in connection with the expansion of the staff, announces a competition for the vacancy "Loyalty program project manager", who will be responsible for the development, implementation and management of our company's loyalty programs. The successful candidate will have experience in the field of marketing and a great interest in the development of loyalty programs aimed at attracting and retaining customers. Requirements for the candidate: higher education in the field of marketing, economics, finance or a technical specialty; work experience of 2 years as a manager project/manager in the direction of creation, implementation and support of loyalty programs, preferably in the retail sector; knowledge of analytical methods (ABS analysis, RFM analysis, cohort analysis), skills in working with loyalty program performance indicators; experience in working with personalized offers in the loyalty program for customer segments and groups; experienced Excel user (constant work with large data sets). Personal qualities: logical and analytical thinking; leadership skills; orientation to results, responsibility, organizational skills. Main tasks: building a loyalty program in online and offline channels; customer base management: data collection, segmentation, enrichment of customer data; development of a communication strategy with the base of loyal customers ; ensuring the operation of the loyalty program (correct accrual / write-off of client bonuses), control of the correctness of its work; setting up chains of communications with clients; management of analytical tools for managing the loyalty program; preparation of requirements for the development/modernization of systems necessary for the creation and development of loyalty programs; monitoring market and competitors, tracking trends in the loyalty industry; collecting and systematizing information, analyzing the results of the loyalty program; active communication with related departments. We offer: competitive salary and bonus program; opportunities for professional growth and career development; friendly and supportive team; corporate discounts on the company's products.