A leading specialist in digital fundraising in Red Cross Ukraine

The National Committee of the Red Cross Society of Ukraine (RCSHU) announces a competition for the position of Leading Specialist in Digital Fundraising

The Red Cross Society of Ukraine is the largest humanitarian organization in Ukraine, which is one of the first to respond to all emergency situations in the country and provides assistance to those who need it most needs.

Feel that you can make the world a better place? Join the Red Cross Society of Ukraine:

• Opportunity to do good: Help those in need and feel inspired by your contribution
• New knowledge and skills: Take interesting trainings, become a volunteer or an employee and get experience that will be useful in life.
• Friends and like-minded people: Join a team of caring people who are always ready to help.
• Pride for your actions: Join and feel proud that you are a hero!

TCHU is thousands of people throughout Ukraine who make the world a better place every day.

The purpose of the position:Our mission is to build stable and trusting relations with donors to ensure long-term support for humanitarian initiatives. Thanks to this, we can help as many people as possible in Ukraine.

As a Digital Fundraiser, you will play a key role in the development of the organization's digital fundraising: increase brand awareness, attract new donors and create effective online campaigns. You will be responsible for the development and implementation of digital fundraising strategies, working with various communication channels - with a particular focus on paid advertising, email marketing and donor engagement.

Your skills in market analysis, audience behavior research and digital marketing innovation will help us create inspiring campaigns that will motivate people support TCHU and will make our organization even more visible in the sector of non-profit initiatives.

Join us and use the power of digital technologies to support the humanitarian mission in Ukraine!

Main responsibilities:

• Development and implementation of digital fundraising campaigns to attract, attract and retain donors.
• Management of paid digital advertising (Google Ads, Meta Ads, etc.) to maximize reach and conversions.
• Creation and optimization of email marketing campaigns to maintain relations with donors.
• Analysis of audience behavior and effectiveness of campaigns to improve strategies.
• Collaboration with content creators to create exciting materials for fundraising.
• Control of the work of the outsourcing company, ensuring that the project meets the goals of the organization.
• Budget management: control budgets for individual fundraising campaigns, forecasting and performance tracking against KPIs.
• Monitoring industry trends and implementing best practices in digital fundraising.
• Controll digital campaigns, search engine optimization (SEO) and other online initiatives to improve the organization's online presence and lead generation.
• Prepare comprehensive reports for relevant stakeholders including team members, management and donors. Ongoing monitoring and evaluation of campaign performance against set KPIs.

Additional Responsibilities:

• Content Creation: Create content for various fundraising campaigns including email appeals, social media posts, website content, case studies, success stories and materials for fundraising events. 
• Cooperation with key partners of the Red Cross Movement to coordinate joint campaigns. 
• Creation and testing of digital assets corresponding to the brand of the Ukrainian Red Cross for use in campaigns on various media platforms. 
• Content Creation: Produce content for various fundraising campaigns, including email appeals, social media posts, website content, case studies, success stories, and fundraising event materials.  
• Collaborate with key Red Cross and Red Crescent Movement partners in the EU and beyond to coordinate joint campaigns. 
• Create and test digital assets aligned with the Red Cross brand for use in campaigns across various media platforms.

General duties:

• Actively work to achieve the goals of the Red Cross.
• Adhere to the principles of the Red Cross movement and work in accordance with them.
• Perform any other work-related tasks and duties for by direct supervisor.

Position Requirements:

• Bachelor's Degree in Marketing, Communications, Public Relations or related field
• Minimum 2 years of experience in fundraising, marketing, sales or public relations, with emphasis on digital advertising
• High level of computer literacy, including working with email, MS Office and other business and marketing tools
• Proven ability to manage digital advertising projects and coordinate work with external agencies
• Confident command of digital marketing tools, social media and marketing automation platforms
• Practical experience setting up and managing paid advertising (Google Ads, Meta Ads, etc.)
• Understanding of marketing funnels and paths conversions
• Strong analytical skills (Google Analytics, Meta Business Suite) to evaluate and optimize the effectiveness of campaigns
• Experience in developing and executing email marketing campaigns (Mailchimp, SendPulse or similar platforms) will be a plus
• Creative thinking and the ability to propose innovative marketing strategies
• Ability to write texts and create effective communication materials will be an advantage
• Preferred basic skills graphic design (Canva, Adobe Photoshop)
• Experience in non-profit organizations or social projects will be an advantage
• Excellent organizational skills: effective time management, ability to work in multitasking modeand determine priorities
• Strong teamwork and cooperation skills with cross-functional teams
• Result orientation with a focus on achieving marketing goals and organizational development
• English language skills at the level of B1
• Fluent Ukrainian language
• Excellent communication skills
• Cooperation and teamwork
• Cooperation with partners/contractors, local organizations
• Ability to apply non-standard/innovative solutions in work
• Building trust

Motivation factors:

• Professional: participation in trainings and seminars in Ukraine and abroad; interesting, diverse and multitasking work; international relations and partnership. Obtaining professional knowledge about fundraising, mentoring from colleagues and foreign experts
• Career: growth in the organization
• Additional: the opportunity to help the Ukrainian people

The Red Cross Society of Ukraine offers:

• Employment according to the Labor Code;
• Reservation of employees;
• Timely payment of wages fees;
• Friendly and united team of like-minded people;
• Participation in trainings and seminars in Ukraine and abroad;
• Join our team and make your contribution to the development of humanitarian initiatives with the help of digital innovations!

We aim to create a safe and inclusive environment in TCHU, which will provide all employees, volunteers regardless of age, sex and gender nationality, ethnic origin, religion, disability, sexual orientation equal access to opportunities, protection of their dignity and equal rights.

We are an employer with equal opportunities for all employees, including persons with disabilities.

We do not discriminate in our selection and employment based on race, color, religion, gender, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, genetic information, age.

Sexual exploitation and abuse is prohibited in all forms. The organization implements a policy to prevent sexual harassment, sexual exploitation and exposure, including at the workplace.

Permanent place of work: Kyiv.

Trial period - 3 months.

Please send a resume with an indication of the desired salary level and a motivation letter indicating the position to [email protected].

Due to the large number of requests, we contact candidates who fully meet the requirements of the vacancy.

Ukrainian Red Cross Society (URCS) opens a vacancy for the position of the Digital fundraiser

The Ukrainian Red Cross Society is the largest humanitarian organization in Ukraine, which is one of the first to respond to all emergencies in the country and provide assistance to those who need it most.

Feel like you can make the world a better place? Join the Ukrainian Red Cross Society, because it is:

• the opportunity to do good. Help those in need and feel inspired by the contribution made;
• new knowledge and skills. Take interesting trainings, become a volunteer or employee and gain experience that will be useful in life;
• friends and like-minded people. Join a team of caring people who are always ready to help;
• pride in their actions. Join us and feel proud to be a hero!

URCS is thousands of people all over Ukraine who make the world a better place every day.

The Ukrainian Red Cross Society (URCS) is seeking a Digital Fundraiser to join its Resource Mobilization Unit (RM Unit). Our mission is to build sustainable and trusting relationships with donors to ensure long-term support, enabling URCS to assist as many people in need across Ukraine as possible.

As a Digital Fundraiser, you will play a key role in advancing the organization’s fundraising efforts by increasing brand awareness and engaging supporters through compelling digital campaigns. You will be responsible for developing and implementing data-driven digital fundraising strategies across multiple channels, with a strong focus on paid digital advertising, email marketing, and donor engagement.

Your expertise in market research, audience behavior analysis, and innovative digital marketing techniques will be instrumental in crafting impactful campaigns that inspire support and differentiate URCS in the nonprofit sector.

Join us and make a meaningful impact by leveraging the power of digital to support humanitarian efforts in Ukraine!

Key Responsibilities:

• Develop and execute digital fundraising campaigns to attract, engage, and retain donors.
• Manage paid digital advertising (Google Ads, Meta Ads, etc.) to maximize reach and conversions.
• Create and optimize email marketing campaigns to nurture donor relationships.
• Analyze audience behavior and campaign performance to refine strategies.
• Collaborate with content creators to produce compelling fundraising materials.
• Oversee the performance of the outsourced company, ensuring project scope, timelines, and alignment with organizational goals.
• Budget management: Oversee budgets for individual giving campaigns, forecasting and tracking performance against KPIs.
• Monitor industry trends and implement best practices in digital fundraising.
• Oversee digital campaigns, search engine optimization (SEO), and other online initiatives to enhance the organization's online presence and drive lead generation.
• Prepare comprehensive reports for relevant stakeholders, including team members and management and donors. Consistently monitor and evaluate campaign performance against established KPIs.

Additional Tasks: 

• Content Creation: Produce content for various fundraising campaigns, including email appeals, social media posts, website content, case studies, success stories, and fundraising event materials. 
• Collaborate with key Red Cross and Red CrescentMovement partners in the EU and beyond to coordinate joint campaigns.
• Create and test digital assets aligned with the Red Cross brand for use in campaigns across various media platforms.

Duties applicable to all staff:

• Actively work towards the achievement of the URCS goals    
• Abide by and work in accordance with the Red Cross Movement principles  
• Perform any other work-related duties and responsibilities that may be assigned by the line manager  

Position Requirements:

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field  
• Minimum of 2 years of experience in fundraising, marketing, sales, or public relations, with a focus on digital expertise
• Highly computer literate with capability in email, MS Office, and related business and marketing tools
• Proven ability to manage digital ads projects and coordinate with external agencies

Knowledge and Skills:

• Proficiency in digital marketing tools, social media platforms, and marketing automation software
• Hands-on experience in setting up and managing paid advertising (Google Ads, Meta Ads, etc.)
• Understanding of marketing funnels and conversion pathways
• Strong skills in data analytics (Google Analytics, Meta Business Suite) to measure and optimize campaign performance
• Experience in developing and executing email marketing campaigns (Mailchimp, SendPulse, or similar platforms)
• Creative thinking and the ability to propose innovative marketing strategies
• Good written communication and storytelling skills
• Basic graphic design skills (Canva, Adobe PS)
• Experience working in nonprofit organizations or social projects
• Organizational skills: Excellent time management, multitasking, and prioritization skills
• Strong teamwork and collaboration abilities to work effectively with cross-functional teams
• Results-driven with a focus on achieving marketing objectives and driving business growth
• English - Professional Working Proficiency
• Ukrainian - Full Professional Proficiency
• Collaboration and Teamwork
• Decision Making
• National Society and Customer Relations
• Creativity and Innovation
• Building Trust

Motivation:

• Participation in training and seminars in Ukraine and abroad; Interesting, diverse, and multitasking work; International networking and partnership. Gaining professional knowledge about fundraising, mentoring from colleagues and foreign experts
• Growth within an organization
• Opportunity to help Ukrainian people

We Offer:

• Work in a friendly team of like-minded professionals.
• Competitive salary and official employment.
• Participation in training programs and workshops in Ukraine and abroad.
• A unique experience in the largest humanitarian organization in Ukraine.

We aim to create a safe and inclusive environment at URCS that will provide all employees and volunteers, regardless of age, gender, ethnicity, religion, disability, or sexual orientation, equal access to opportunities, protection of their dignity, and equal rights.

We are an employer with equal opportunities for all employees, including people with disabilities.

We do not discriminate in our recruitment and employment practices based on race, color, religion, gender, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, genetic information, or age.

Sexual exploitation and abuse are prohibited in all forms. The organization implements a policy to prevent sexual harassment, sexual exploitation, and abuse, including in the workplace.

If you are interested in the vacancy, we are waiting for your applications.

Location: Kyiv.

If you are interested in this position, please send your CV and Cover letter  to [email protected].

Due to a large number of requests, we contact candidates who fully meet the requirements of the vacancy.