Lead User Acquisition Manager in Vira Games

VIRA GAMES is an independent Ukrainian gaming company specializing in the development and publishing of mobile games. Our team is a creative alliance that combines experience, creativity, drive and professionalism. Requirements: Minimum of 5 years of experience in user engagement, preferably in the field of mobile games, including experience with puzzle-casual games and games with a large share of in-app monetization. Experience in leading campaigns at a high level : managing budgets from 300-500k/month, optimizing large volumes of traffic. In-depth knowledge of advertising platforms: Google (UAC), Facebook, TikTok, as well as Unity, IronSource, Mintegral, AppLovin networks. Advanced knowledge of mobile analytics tools (MMP), such as AppsFlyer and Adjust. Creative analysis and optimization skills, the ability to apply analytical data to improve results. High leadership qualities: the ability to inspire, motivate a team, train and develop staff. Expert knowledge of the industry: understanding of current trends, technologies and market dynamics. Responsibilities: Strategic management of campaigns: Development implementation of complex user engagement strategies, optimization of campaigns with the aim of maximum ROI. Innovation and testing: Implementation of innovative approaches and technologies, conducting A/B testing to improve campaign results. Traffic analysis and optimization: Deep data analysis to improve campaign effectiveness, management of strategy changes in real time. Process automation : Use and development of automated tools to increase the effectiveness of campaigns. Leadership and mentorship: UAM team management, mentoring, training and development of employees. Collaboration and coordination: Effective interaction with other departments to achieve common business goals, project management. Expected results: Leadership in achieving business goals: Sustaining and development of a high level of effectiveness in user engagement. Team growth and development: Formation of a culture of continuous learning, adaptation and innovation. Improvement of marketing strategies: Continuous improvement of approaches and work methods, ensuring their compliance with changing market conditions. We offer: Work anywhere on the globe. At Vira Games, remote work is the standard, not the exception. A minimum of bureaucracy and a maximum of freedom of action. The ability to influence the process of realizing your ideas without unnecessary obstacles. We appreciate your ideas and give you creative freedom without the restrictions of taste stereotypes for their implementation. Competitive salary in $, guaranteed bonus in the form of $200 annual training. Develop together and celebrate your achievements! Activities that contribute to your personal and professional development. From regular trainings and master classes to pre-team meetings and cultural events. The atmosphere, some employees feel like part of a single team. For us, every player is important, every success is the result of our joint work.