Lead generation manager (UpWork 80%, Linkedin 20%)

Overview:We are seeking an experienced Lead Generation Manager to spearhead our client acquisition efforts, focusing 80% on Upwork and 20% on LinkedIn. As a pivotal role in our sales and marketing department, the Lead Generation Manager will be responsible for developing and executing strategies that increase our visibility and engagement with potential clients.Responsibilities:- Lead Generation Strategy: Develop and implement comprehensive lead generation strategies that focus primarily on Upwork and LinkedIn to identify and secure new business opportunities.- Upwork Management: Optimize and manage our Upwork profile, including proposal writing, bidding strategies, and client communication to maximize project acquisitions.- LinkedIn Outreach: Utilize LinkedIn for networking, creating posts, engaging with content, and direct outreach to potential clients to enhance our professional network and lead database.- Analytics and Reporting: Monitor and analyze the performance of lead generation campaigns and strategies on both platforms, providing regular reports on metrics like conversion rates, lead quality, and ROI.- Client Relationships: Build and maintain strong relationships with potential and current clients, ensuring a robust pipeline and a high rate of conversion.- Feedback and Optimization: Continuously seek feedback from both platforms and clients to refine processes, improve engagement, and ensure compliance with platform-specific best practices.Benefits:- Competitive salary and performance incentives- Flexible working hours- Remote work opportunity