Junior Media Buyer / Junior Traffic Manager (iGaming) in LLP STOR

What will you do:

? Launching and optimizing advertising campaigns in Facebook Ads and Google Ads under the guidance of senior media buyers.

? Testing connections: offer - landing - creative.

? Analysis of campaign indicators: CTR, CPC, CPM, CPA, CR, ROI.

? Maintaining basic reporting in Google Sheets and regularly updating dashboards.

? Preparation of briefs and technical specifications for the creative team, participation in creative tests.

? Budget optimization and campaign cost control.

? Searching for insights and forming hypotheses for further scaling

? Prospects for growth to Middle Media Buyer and department team lead with successful results.    

   Requirements:            

    ? Experience as a Media Buyer/targetologist from 0.5 years.

? Practical experience in launching campaigns in Facebook Ads and/or Google Ads?

? Understanding the basics of digital marketing and the logic of funnels: from click to lead and sale.

? Understanding of basic metrics: CPA, CPC, CPM, LTV?

? Basic understanding of analytics and ability to make decisions based on numbers.

? English is at least Upper-Intermediate.

    Will it be a plus:          

 ? Experience with other traffic sources: TikTok Ads, UAC, native, push, pop.

? Experience with Spy Tools and competitive analysis of creatives.

? Understanding the specifics of Tier 2 and Tier 3 markets, including African GEOs.

? Experience in iGaming vertical.         

     Personal qualities:           

 ? Analytical mind and love of numbers.

? Highly motivated, willing to learn a lot and grow quickly.

? Attention to detail and ability to keep accurate reports? Ability to work in a team and transparently communicate results.

? Proactivity and initiative: you offer ideas rather than waiting for tasks.

? Willingness to work intensively and test dozens of hypotheses.