Junior ASO Specialist in leadslab.agency

Job Title: Junior ASO Specialist

About the Role: We are seeking a proactive and detail-oriented Junior ASO (App Store Optimization) Specialist to join our team. This is an excellent opportunity for someone passionate about mobile technology and marketing to kick-start their career in the dynamic field of ASO.

Responsibilities:

Analyze the competitive landscape of clients' mobile applications - their presence in app stores, define the MVP of our client's apps, and target audience analysis. Create ideas and scenario's for screenshots with designers and so on.

Collaborate with cross-functional teams including marketing, designers, and development to implement and drive app growth.

Write ASO-cases for websites, blogs, and social media.

Requirements:

Bachelor's degree + in Marketing, Business, Computer Science, or a related field.

Prior experience or strong interest in mobile app marketing, ASO, or digital marketing.

Knowledge of ASO tools and platforms such as Apptweak, etc.

Strong analytical skills with the ability to interpret data and draw actionable insights. Detail-oriented with a passion for staying updated on industry trends and best practices.

Excellent English writing skills with the ability to write interesting professional short texts.

Preferred Qualifications:

Previous internship or 1 year + work experience in ASO, mobile marketing.

Basic understanding of app development processes and mobile app ecosystems.

Experience with A/B testing and experimentation methodologies.

Familiarity with basic SEO principles and practices.