Internet marketer / Marketer-analyst (book e-commerce) in Metavsesvit, TOV, Torgoviy Dim

Internet marketer / Marketer-analyst (book e-commerce)

Level: strong Middle > Lead (growth-track)
Format: hybrid (Kyiv office, Igor Sikorskyi St., 1 + remote)
Salary: 35,000 – 45,000 UAH + KPI-bonuses
Company: online store from the TOP-5 largest book e-commerce in Ukraine. Part of a group of publishing and distribution companies, #1 in educational literature.

We love letters as much as we love numbers. We are looking for someone who will build a marketing machine: from the first click to the third repeat order (and a little more).

Your missions (and they are feasible)

• Lead funnel: creating a processing and qualification process (lead scoring, autofunnels, SLA responses, integration of chats/forms).

• CRM & Retention: systematization of customer base, RFM-segmentation, life cycles, loyalty programs, win-back.

• E-mail & Viber-marketing: for customers who have already bought — welcome, post-purchase, cart/browse abandonment, back-in-stock, NPS; mailing calendar and regular A/B tests.

• Promotions on the site: 2=3, bundles, cross-sell, seasonal selections, promo landings, timers, UTM-discipline, post-analysis.

• Cooperation with buyers:
  —top products > attracting new audiences;
  — low turnover SKUs > smart sales taking into account margin and residuals.

• SMM strategy: content plan, rubrics, UGC, integrations; Instagram/FB/Telegram coordination (where appropriate).

• Bloggers/influencers: search, brief, test integrations, performance analytics (CPA/ROAS/ROMI), scaling.

• Performance analytics: Google Ads (Search, PMax, Shopping/feed, remarketing), targeting in Instagram/Meta, GA4/Looker Studio-dashboards, hypotheses and test plans.

Under: designer + junior marketer-SMM (yes, this is a management role - but open to an experienced middle who is ready to grow into a leader).

What will help "take off"

• 2-4+ years in e-commerce marketing (CRM/Retention/Performance). Books/education is a big plus.

• Strong understanding of LTV, CAC, ROAS/ROMI, AOV, CR, e-mail/Viber revenue share, deliverability.

• Experience A/B testing, working with feeds (GMC), basic SEO thinking for categories/landings.

• Tools: GA4, GTM, Google Ads, Merchant Center, Meta Ads, Looker Studio, Excel/Sheets, one of ESP (eSputnik/SendPulse/Klaviyo) + Viber provider.

• Organization: briefs, content calendars, timelines, budget/forecast. Love of books - welcome

KPI (landmarks)

• Repeat rate and LTV ^, revenue share from e-mail/Viber ^, OR/CTR/CR, deliverability, unsubscribe v.

sales.

We offer

• 35,000 - 45,000 UAH + KPI-bonuses (we discuss the level based on experience).

• Hybrid format: office (Kyiv, 1 I. Sikorskogo str.) + remote, flexible schedule.

• A team that is "on fire" books, publishing discounts, mini-budget for training/courses, influence on product decisions.

What the first 90 days will look like

• 30 days: channel audit and GA4, funnel map, plan for quick wins in mailings, test promotion for low-turnover SKU.

• 60 days: auto-funnels, promotion calendar + UTM-purity, first blogger tests, basic dashboard in Looker Studio.

• 90 days: full retention plan, regular A/B tests, optimized PMax/retarget, quarterly KPIs.

How to apply

Sent resume and short answers (bullets, no sheets):

1. 3 topics of letters/newsletters for our database (with "Subject" and segment idea).

2. Mini-case promotions for low turnover SKUs (mechanics + expected ROMI).

3. Screens/links to dashboard or report (GA4/Looker Studio) with your logic of conclusions.

4. Favorite book and why (yes, this is important).

We are an equal opportunity: we welcome candidates of any age, gender, background. If you've read up to this line, it's definitely our  Break in!