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Evrokarpet
Eurocarpet is looking for a marketer to manage marketing: traffic, site conversion, CRM and retention.
Tasks:
Coordinating the traffic (Meta/Google) + setting of tasks, quality control/deadlines". none">Monitor key metrics: ROAS, CPA, CR (conversion), AOV, repeat purchase share.
Work with site conversion (CR): funnel analysis, UX/speed/checkout improvements.
Implement and manage CRM: email/SMS/push communications, base segmentation, personalization.
Retention marketing: welcome, abandoned cart, post-purchase, winback/reactivation, repeat promo of sales.
Reporting on results and action plan for the next period.
Development of a marketing strategy for promoting the store in the network internet.
Requirements:
Experience in e-commerce and understanding of Meta/Google (possible through contractors).
CRM (chains, segmentation, base).
Strong analytics in task management.
Understanding how to raise CR and remove barriers to purchases.