Internet marketer in ALAN, TOV

The large trade and production company "ALAN" - the leading Ukrainian producer of sausage products (TM "ALAN", TM "Spets.tseh", TM "Our Sausages", TM "Fitness Format") invites an Internet marketer.

Requirements:

• work experience in this position from 2 years;
• professional education - desirable;
• ability to work with graphic editors Canva, AI, etc. to create a visual content;
• skills in working with analytical tools (Google Analytics, Meta Business Suite);
• understanding of the principles of operation of the main digital channels; SEO and copywriting skills will be an advantage;
• ability to work with advertising budgets and reporting.

Responsibilities:

1. Strategy and analytics:

• development, implementation and monitoring of the implementation of a single

marketing strategy for all digital channels (social network, website);

• formation of content strategy for social networks (Facebook, Instagram, Telegram, LinkedIn, Twitter/X, etc.) with definition of goals, target audience, content format and publication schedule;
• analysis of the effectiveness of marketing activities (ROI, KPI), preparation of reports and

recommendations for improving results;

• continuous monitoring of the market, analysis of activities and determination of best practices.

2. Content marketing and work with social networks (SMM):

• work with external contractors;
• cooperation with the team in creating interesting content for social networks;
• preparation and creation of quality text, graphic

(photos, infographics) and video content for social networks, blog and other channels;

• creating company profiles in social networks in accordance with brand guidelines;
• creating, filling and moderating communities/accounts (publications, stories, rils).

3. Work with the audience and community management:

• managing dialogues with subscribers: responding to comments, messages and feedback;
• motivating users to discussions, creating a community around the brand;
• organizing and conducting contests, surveys, marathons and other

activities to attract and activate the audience.