Influencer Marketing Specialist for CleanMyMac in MacPaw

27 червня 2024

Influencer Marketing Specialist for CleanMyMac

Київ, за кордоном, віддалено

MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

Now, we are seeking an  Influencer Marketing Specialist who is into both marketing and communications. Who believes in product storytelling and bringing this story to the market through people who can tell it. Who hears “influencer marketing campaign” and thinks, “That’s my thing!”.

We are looking for someone who is not afraid to go beyond logical advertising to develop high-performing campaigns and reach top target prospects. Your goals will include end-to-end planning and creating the influencer marketing campaigns for the CleanMyMac product: sourcing, vetting, managing, and all related logistics.

CleanMyMac is an all-in-one package to awesomize your Mac. It cleans megatons of junk and makes your computer run faster, just like it did on day one. It scans the entire macOS, removes junk and malware, and frees gigabytes of space on your Mac.

CleanMyMac has 20+ million users worldwide and a history of dynamic growth. We are the leader in the Mac cleaning utility market and make our product with care about our users.

You will play a critical role in supporting the product’s marketing strategy, focusing on brand awareness and user acquisition campaigns.

In this role, you will:

• Organize and manage brand awareness campaigns for CleanMyMac
• Negotiate strong partnerships with influencers, ambassadors, and content creators to build a new partnership pipeline
• Identify and cultivate new influencers and new channel expansion opportunities to reach our target customers and extend our reach
• Be instrumental in creating captivating and unboring integrations
• Review videos, images, and other media to ensure complete accuracy and fulfillment of contractual obligations.
• Create weekly, monthly, quarterly, and annual reports and forecasts for campaigns
• Drive efficient performance and budget spending vs. aggressive growth and ROI targets
• Analyze historical and current data to optimize influencer content direction, strategy, and value
• Look for new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends

Skills you’ll need to bring:

• 2+ years of experience in influencer marketing, preferably with a tech niche
• Upper-Intermediate level of English
• Experience with launching brand-awareness campaigns
• Work experience with Tier 1 markets (preferably with the USA)
• Strong grasp of current marketing tools and strategies
• Network of influencers
• A data-driven approach to work and strong analytical skills
• Strong negotiation skills

As a plus

• Upper-Intermediate level of Spanish/Brazilian Portuguese/French languages

What we offer:

• We are a Ukrainian company, and we stand with Ukraine against russian aggression
  We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war.
  Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• Hybrid work model
  It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock. The HQ is supplied with UPS and Starlink for an uninterrupted work process.
  We also reimburse the costs of renting a coworking space in any other city.
  If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health always comes first
  We cover 100% of your medical insurance costs and 50% for your dependents. We also offer a 50% refund for psychotherapy.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.