Inbound Marketing Manager in Veli Technologies Ltd.

VeliTech is a product company where everyone is passionate about technology and strives to stay ahead of the curve. Our team is fueled by a deep understanding of cutting-edge frameworks, technologies, and continuous learning. This combo brought us success: 35+ million users served with our 6 proprietary iGaming products, breakthrough Tech Radar, and a team of 200+ bright minds who made this happen.

We're seeking a Senior Inbound Marketing Manager to join our vibrant Growth Marketing team.

Role Overview:

As a senior inbound marketing manager, you will be in charge of transforming our digital presence. This role requires a strategic thinker leveraging inbound marketing to enhance our brand's presence and drive high-quality lead acquisition. You will be pivotal in crafting compelling content and harnessing effective lead-generation tactics to attract and engage a target audience.

Responsibilities:

• Inbound Strategy Development: Devise and execute a comprehensive inbound marketing strategy that complements our business objectives, focusing on content creation, SEO, and lead nurturing.
• Content Leadership: Oversee the development of engaging, content across various platforms, such as a website blog, whitepapers, videos, and social media. Ensure all content is aligned with our brand voice and marketing goals.
• Lead Nurturing: Manage automated inbound lead nurturing processes to convert leads into loyal customers, using tailored content and targeted campaigns.
• Performance Monitoring: Utilise analytics tools to monitor and report on the performance of inbound marketing activities, identifying trends and opportunities for improvement.
• Cross-functional collaboration: Work closely with the product, design, sales, and marketing teams to ensure a cohesive and effective strategy that supports overall business objectives.

Required Skills:

• Inbound Marketing Expertise: Deep understanding of inbound marketing strategies and best practices.
• Content Creation Proficiency: Strong content management and editing skills, with an ability to manage the creation of compelling and high-quality materials.
• CRM Experience: Experience with marketing CRM systems for effective lead management.
• Analytical Acumen: Ability to analyse data and translate insights into actionable strategies.
• Project Management: Excellent organisational skills, capable of managing multiple projects and deadlines effectively.
• SEO Knowledge: Sufficient understanding of SEO practices, including keyword research and content optimisation, to effectively brief SEO experts and drive compelling content creation. 

Qualifications:

• 3+ years of experience in a similar position (industry expertise shall be a plus).
• Proven track record as an Inbound Marketing Manager, with substantial experience developing successful inbound marketing strategies.
• Expertise in using platforms like HubSpot, Marketo, or similar marketing automation tools.
• Strong understanding of CRM systems and integration between marketing and sales.
• Proficient in Google Analytics or similar web analytics tools.
• Exceptional communication and interpersonal skills.
• Fluent English. (Spanish or Portuguese shall be a pus)

What We Offer:

• Competitive Salary
• The opportunity to become a key player in a dedicated team, fully owning inbound strategies and playing a crucial role in the growth and development of dynamic brands across different markets.
• Comprehensive health insurance and a flexible hybrid work model.
• Significant career advancement opportunities.

Join us to contribute to the future of iGaming, applying your expertise in growth marketing to drive transformative outcomes.