Head of User Acquisition in Keiki

Head of User Acquisition

Kyiv

Hello! We would like to introduce you to the Ukrainian product Keiki.

Keiki works at the intersection of EdTech and GameDev in the children's category, developing applications and web products for kids from 2 to 6 years old.

Our goal is to provide parents with access to quality content from any device and help them develop their child's basic skills in a safe, comfortable environment. The way to this is to develop an ecosystem inside Keiki that will connect all our products.

We have been working for more than 4 years and during this time we have achieved really cool results, namely:

• The portfolio includes 5 applications on iOS and Android and we also develop web products
• Our flagship product Keiki World regularly ranks in the Top 5 in Apple's "Kids 5&Under" category
• Over 5 million kids have already played our games in 20+ languages ​​

More information about the team at the link and on our Instagram.

Keiki will be the perfect place for you if you are:

• Dynamic and able to make quick decisions
• Open and ready to give and receive feedback
• Autonomous and ready to take responsibility for their decisions
• Empathetic and you accept each of your colleagues as individuals
• Indifferent to what you are working on and ready to contribute to a common goal

We are currently looking for a Head of User Acquisition, who will be responsible for all paid marketing at Keiki and will help achieve the team's business goals

Your area of ​​influence: < /p>

• Development and implementation of marketing strategy through market research, data analysis, target audience and new trends and technologies
• Full management and distribution of marketing budgets
• Team management : hiring, goal setting, performance reviews, progress tracking and 1-to-1s
• Testing new and developing current marketing channels and tools
• Working with key partners

It is important for us:

• 2+ years of experience in the position of Head/Lead of marketing
• Experience of managing significant marketing budgets
• Experience working with English-speaking markets
• Expertise in purchasing traffic on Facebook, TikTok, as well as alternative channels
• Experience in managing a team
• Experience in managing specialists of various profiles - marketers, designers, creative managers, etc.
• Work experience and understanding of the specifics of purchasing performance - tracking, conversions, attribution.
• Experience with metrics: CPM, CPC, CPA, CAC, LTV, ARPS
• English level upper-intermediate+

How we take care of you:

Education:

• Opportunity to join specialized schools and the community
• Compensation for additional training at external trainings and seminars
• Large electronic library and access to paid online courses and conferences
• English language courses and Speaking club
< p> Health:
• Corporate doctor and psychologist
• Medical insurance
• Vaccinations and examinations in the office upon request

Benefits in the office:

• Breakfast , lunches, unlimited fruits and snacks
• Sports clubs
• Masseur services

Interested? Then send your resume!