Head of SMM (TikTok, Instagram, influence marketing) in bodo

Hello! I'm Vitaly - CEO and owner of bodo.

I am currently looking for a Head of SMM & Influence marketing - a person who will lead the development of social networks and influence marketing for bodo.ua.

bodo is a platform that has been filling people's lives with new experiences for more than 15 years. Today, we help more than 100,000 customers give a cool gift a year.

We started by making gifts memorable, and now we want to become a leisure booking and help people easily fill their lives with new experiences - from family weekends and romantic dates to celebrations, friendly adventures, team stories, travel and moments for yourself.

Now it is critical for us to "turn on the maximum" TikTok, Reels, Instagram, YouTube, as well as start work with bloggers and opinion leaders. This should drive a significant portion of the growth in gift impressions and personal impressions.

So I've prepared a very detailed description so that our person can really identify with the role.

What's cool about the offer

1. Salary: fixed rate UAH 70,000, quarterly UAH 10,000 * 3 and annual UAH 5,000 * 12 bonuses.
2. Sign up bonus for joining our team — we pay 1 monthly salary in addition to the salary for the first full month of work with us.
3. Hybrid work format (Tuesday and Thursday - remotely) provided a full-time workplace that meets the company's requirements.
4. Convenient office location - location in the city center, near the metro, near the Ocean Plaza shopping center, Silpo and institutions meals.
5. Possibility to compensate for unused vacation days upon request.
6. Annual salary review and increase (next January 1, 2027).
7. Timely payment of salarytwice a month 6 and 22nd: not a single day of extension in 15 years.
8. Bonuses for hiring new employees based on your recommendations (from 5,000 UAH for a customer service manager to 50,000 or more UAH for a manager).
9. 24 calendar days of vacation + 4 additional days off.
10. Annual additional paid days off for seniority: +1 additional paid day off for each full year of work at the computerania.
11. Maintaining the balance of work and personal life: weekends are for rest, vacation without calls from the office.
12. The ability to manage the work schedule (the ability to choose a fixed start of the working day from 8 to 11, a flexible lunch break, the ability to move the working day to the weekend, take urgent vacation at own expense).
13. Possibility of remote wintering, probably in Asia, but maybe not wintering: temporary relocation and full-time remote work during business hours in Kyiv for up to two months a year. Travel expenses are on you.
14. Opportunity to go to a remote work retreat: work from places that inspire - the sea, mountains, forest or your cozy cottage. 2 times a year for a total of up to 2 weeks in full-time mode during business hours in Kyiv. Expenses for the trip are on you.
15. The possibility to add several remote working days at the end of the vacation in full-time mode during business hours in Kyiv to "continue" the trip.
16. The possibility for girls to stay in a room with a tour leader for free in the bodotravel group with independent coverage of excursions, air and meals: the price of a tour to Madeira without flight and meals is 160 euros instead of 1,590 euros, and to Brazil is 890 euros instead of 2,990 euros.
17. 30% discount on any bodotravel trip for you and your loved ones.
18. 30% discount on any bodo impressions.
19. Discounts on products, appliances, care products, fuel and much more from 5 to 20%.
20. Impressions as a gift for the holidays — for birthdays and New Year for each employee, for Nicholas for employees' children.
21. Day off for you children's birthdays and birthdays when it falls on a working day.
22. On the 3rd, 5th, 10th and 15th anniversaries of working for the company - a cool impression as a gift + a day off to realize it with the family.
23. Monthly free tours of Kyiv after working Fridays a warm time of the year where you can invite family and friends.
24. Team experiences as a celebration of the results of the quarter.
25. Pleasant corporate bonuses for new ideas and special achievements within the internal incentive program (bodosics).
26. Club of impressions and trips — we unite colleagues around common interests: a hike in the Carpathians, a bike tour or watching an art movie.
27. Annual away team building for managers (hiking in the Carpathians, river rafting, etc.).
28. Development support at the workplace — permission to set aside part of working time for self-education (monitoring pprofessional news, reading mandatory books within the framework of the levels or trial period, blind printing, google spreadsheets).
29. Budget for spot consultations and fractional-format from external senior specialists to further pump you up in your area of responsibility.
30. Payment participationin professional conferences, exhibitions, hackathons or other events to share experience.
31. 50% coverage of professional training, including long-term programs, and professional certification.
32. Subscriptions for effective work: chatgpt pro, linkedin sales navigator or recruiter, ahref, accounting factor and others.
33. Care for the health of managers: annual check-up tests in leading laboratories, as well as professional dental cleaning every 6 months.
34. Paid volunteer days (including blood donation, a maximum of 3 days a year), when an employee can engage in charity or social work projects during working hours, keeping wages.
35. Comfortable workplace: laptop, necessary software, two monitors.
36. Free legal consultations on personal issues for employees by company lawyers.
    
    

Your future goals and objectives for the coming year:

• To increase the knowledge of bodo among the younger audience (who are now 18-22) and among the residents of the new small towns that we have added in the last 4 years.
• To "remind" about us to those who have known us for a long time and a little forgot, because we were silent for 4 years, and to return the leadership to the top of mind in the "gift" category.
• Change the perception of bodo: instead of bodo, it is a gift when I don't know what to give, shows the person that I didn't strain, no one uses, uninteresting impressions, more expensive than directly, it's difficult to book a service - on bodo shows the importance of a person to me, helps to build and maintain relationships, helps to say "I appreciate you" through actions, instead of words, creates an emotional connection between people, fills life with memorable moments, turns an ordinary day into a special one.
• Make social networks & influence one of the top?3 channels for attracting new bodo customers in Ukraine.
• Create a new category "impressions for yourself" and bring sales of impressions for yourself to the level of sales of impressions as a gift.
• Form and protect SMM? and influence? strategy (together with the budget) for “impressions as a gift” and “impressions for yourself”.
• Gather a team (partly in-house, partly - contractors).
• Build a pipeline of work with creators and influencers — from microbloggers to top ambassadors, with transparent conditions, templates and clear economics.
• Attract several influencers as ambassadors.
• Start and develop the club abrand ambassadors who regularly create content with us.
• Conduct a large barter flight with nano- and micro-influencers.
• Build a turnkey content creation process: from brainstorming and scripts to shooting, editing and publishing, together with the inhouse team and contractors.
• Build a UGC content generation system.
• Learn to increase reach cool content using Spark Ads on TikTok and Partnership Ads (Branded Content Ads) on Instagram.
• Set up analytics for SMM & influence.

We definitely have a match if you:

• Have and can show real cases of growth in b2c product sales due to social networks and influence, and not just an increase in reach / followers.
• You have a strong taste for visuals and storytelling: you can explain why a certain creative "works" and another does not.
• You have a good understanding of the peculiarities of TikTok, Reels, Shorts: you watch, analyze, save references, you can come up with your own format, not just repeat trends.
• You have experience working with bloggers: from search and screening to the legal part of cooperation and post-campaign analytics.
• You can clearly structure your work: processes, templates, briefs, forms, check, letters, archive of creatives, internal best practices.
• You have experience in management and development teams.
• You follow Ukrainian and global brands that make cool content on social networks.
• You like to learn: courses, case studies are your norm, not a one-time activity.
• You can come up with an idea and write a script yourself.
• You write cool texts in Ukrainian.
• Like us, for healthy habits (smoking for us — taboo)
  
  

In order for me to understand exactly what you have read to the end and we are on our way, please briefly answer a few questions in the cover letter:

• What are your financial circumstances expectations?
• Provide links to social networks for which you were responsible.
• Describe what results and what you managed to achieve in tiktok over the last year.
• Describe what results and what you managed to achieve in instagram over the last year.
• Provide links to examples of your integrations with bloggers in tiktok and instagram.
• Give 2-3 examples of Ukrainian brands that, in your opinion, are doing cool things in social networks.
• If we could make only two sections in tiktok, what would it be?

bodo is an international group of companies that unites three successful projects: impressions as a gift and for yourself, multi-brand certificates and a tour operator of adventure expeditions to the most amazing places on the planet. 

bodotravelwe launched in 2015 and inalso organized more than 200 trips, in which more than 2,500 travelers joined. We develop our expeditions ourselves, fill them with impressions and accompany them with tour leaders. Antarctica, Peru, Namibia, Indonesia, Japan?... And where do you dream of going?

bodocard is the first multi-brand certificate in Ukraine, which since 2012 helps companies motivate partners, customers and employees and significantly simplifies operations, logistics and accounting benefits Among the partners are the top and largest store chains, and of course bodocard can be used for bodo impressions. We are trusted by hundreds of large international and national companies — ARX, Syngenta, Pepsi, McDonalds, Mars, Porsche, Toyota, Kyivstar, Nestle, etc.