Head of SMM (remote) in toogeza

Adducate is a company that brings to life innovative games and educational puzzles for children and adults, and the brand QUOKKA  https://quokka.com/ has already become a leader in its category. Our products have won the hearts of small and large in the USA, Canada, EU and Australia, and the team works in Ukraine and all over the world.

We are looking for a Head of SMM, who will not only lead the creation of content, but also set the direction of the creative process and bring new energy to our projects.

Your future tasks with us:

• Development of video strategy for TikTok, Instagram, Facebook, then YouTube.

• Content planning: goals of each video, audience, format, key message.

• Monitoring trends (TikTok/Reels/Shorts) and adapting them to our audiences.

• Preparation of briefs for our creators and external contractors; task setting and video feedback.

• Organization of filming from scratch: models, studios/locations, studios with children, adults

• Independent shooting and basic editing of videos (TikTok/Reels/Shorts).

• Creation and testing of advertising video creatives for Facebook/Instagram/TikTok together with performance marketer.

• Building a content system for ~15 groups of products (approximately 600 pieces) and a "library" of videos by category.

• Organizing the creation of videos for product listings on marketplaces and their adaptation to the requirements of marketplaces.

• Adaptation of one video for different platforms (hook, duration, montage, submission).

• Analysis of results (views, retention, interaction, effectiveness of advertising) and planning of the next iterations.

• Reconstruction of a stable process of monthly video content and further participation in the formation of a creative team.

Your potentialcial:

• from 1.5 years of independent shooting experience and basic video editing (TikTok/Reels/Shorts)
• Experience in leading creative teams (designers, video, creators).
• Ability to build and launch creative strategies for Facebook, TikTok, Instagram.
• Tools: Adobe Premiere, After Effects, Figma; analytics - GA4 and built-in panels of social networks.
• English - B1.

What we offer:

• Remote work format;
• Schedule: 9:00-18:00 Kyiv time;
• Stable fixed payment in $, timely payment;
• Regular salary review;
• 15 days of paid vacation and 5 days of sick leave;
• Culture where your opinion is heard: manager's openness to suggestions, support for initiatives.

We will be glad to meet you)