Head of SEO in SSM, DP

Performics Ukraine is an international performance marketing agency. We were founded in 1998, became part of Google in 2004, and now we are part of one of the world's largest marketing and communication groups, Publicis, which employs more than 80,000 people in more than 100 countries, and our clients include the largest global brands from various market segments.

We are in the TOP-3 performance of marketing agencies of Ukraine. We have awards in the Effie Awards Ukraine and IAB MIXX Awards Ukraine contests.

You can join our progressive team of professionals. We have big ambitions, goals and a desire to improve the effectiveness of our clients' marketing investments. We are constantly growing and developing. And you can do it with us.

We expect you to have the following skills and experience:

• 5+ years of experience in the field of SEO in white niches (client commercial projects)
• 2+ years of experience in the role of Senior/Team Lead SEO
• Deep knowledge of search engine optimization methods and strategies
• Experience of working with large projects, implementation of complex solutions
• Deep knowledge of technical SEO, link building and content strategies
• High level knowledge of tools: Serpstat, Ahrefs, Screaming Frog, Google Search Console, SimilarWeb, SEMrush, Majestic, Moz
• Advanced level of knowledge of Microsoft Excel, Google Spreadsheet, Google Analytics, Looker Studio (ex Google Data Studio)
• Experience with local SEO/Google My Business
• Knowledge of HTML and CSS at a good level
• Knowledge and ability to calculate economics unit
• Experience in deep analysis of the market and competitors
• Experience in making decisions based on a data-driven approach
• Strong analytical abilities and attention to details
• Strong project and time management skills
• English language level Upper Intermediate (B2) and above
• Desire to constantly improve and strengthen your knowledge in SEO and HTTPS
• Experience in automating processes, using ChatGPT, writing scripts, growth hacks, etc.
• Understanding the algorithms of search engines of application stores: Google Play and App Store
• Knowledge of tools Firebase, AppsFlyer, App Annie, Sensor Tower, AppFollow, App Radar
• Practical experience with Google BigQuery, Tableau/Power BI, Hotjar, Google Optimize
• Experience in conducting A/B tests
• Understanding product monetization, CRO, UX best practices
• Knowledge in performance marketing in general
• Agile (Kanban/Scrum) experience
• Strong leadership skillsthose

What you will do in this position:

• Recruitment and team development: development and support of an up-to-date training program, certification of specialists, creation and implementation employee development maps
• Managing the team, ensuring its productivity, monitoring workload on projects
• Conducting 1-1 with team employees, motivating the team
• Creating and developing a competitive SEO product on the market (Value Proposition)
• Developing and implementing SEO strategies for agency clients, evaluating competitor strategies
• Introducing new services, tools, new solutions for clients
• Implementation, correction, automation of department processes and rules
• Calculation and responsibility for the economy (P&L) by projects and the team
• Setting and tracking the implementation of KPIs for projects and specialists
• Conducting project statuses with the team and clients
• Participation in tenders, development and pitching strategy presentations to clients
• Implementation of new approaches in the work of collecting semantics, traffic forecasting model, link building strategies, automation of work processes
• Evaluation and analysis of the impact of changes in search engine algorithms on SEO optimization results and making changes to the SEO product
• Management of SEO optimization budget and development of exit recommendations to new markets and increasing sales
• Evaluation and analysis of SEO optimization results and development of efficiency improvement strategy
• Development and implementation of strategies for clients in international markets
• Creation, correction, updating of specialist rates and SLA (Service Level Agreement) by types of tasks
• Responsibility for SOW (Scope of Work), P&L, KPIs of the department
• Cooperation with other teams in the agency and holding company
• Preparation of reports by clients and by team
• Speaking at conferences, writing articles based on Performics cases
• Responsibility for positioning Performics in the field of SEO
• Communication with international clients and colleagues from other offices (in English)

By what criteria and KPIs will we evaluate you in this position:

• % implementation of KPIs by projects clients
• Achieving planned P&L indicators and service margins
• Completing project tasks on time
• Improving the skills of SEO specialists

Why we are cool work:

• You will work with large budgets and international global brands. Here you can see their names: https://www.performics.com
• You will have access to tools and cases of our clients from all over the world. And you will be able to use this knowledge and experience in practice.
• You will have the opportunity to live in any country and work remotely up to 6 weeks a year in Publicis offices around the world (over 100 countries), according to the internal "Work Your World" program. And if you like it and meet the requirements, you can go to work in any agency in the world where you are interested and comfortable
• We have official employment ("white" salary) and according to the laws of Ukraine
• 24 calendar days of paid vacation, paid sick days
• Life and health insurance on corporate terms
• Flexible work schedule and the possibility to work according to the 2/3 system (days in the office/at home)
• Modern office in the center of Kyiv, table tennis/football, Play Station, tables
• Competitive salary and annual performance review
• Employee development program Access to local and international courses and trainings
• Participation in local and international professional conferences, trainings
• Corporate English language courses
• Cool events every month: acting, excursions around town, bowling, board games, video games, karaoke, etc.

Send your resume to [email protected] 

or leave your feedback here

We look forward to meeting you!