Head of performance marketing in Omega (merezha supermarketiv VARUS)

Head of performance marketing

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We are the VARUS supermarket chain, we invite you to the position

Head of performance marketing!

Full positions:

• Development and implementation of an overall SEM strategy that aligns with the company's business goals.
• Management of a team of digital specialists, contractors, task setting, control of KPI execution.
• Planning, launch, monitoring and optimization of campaigns in paid traffic sources
• Improvement of SEO promotion strategy.

Functional responsibilities:

• Work with site, application conversion, strategy development to increase the transaction rate.
• Attracting conversion traffic, implementing a plan for attracting traffic.
• Increasing the effectiveness and ROI of paid advertising channels.
• Management of marketing budgets for promotion and traffic attraction.
• Optimize and control marketing activities.
• Working with analytical tools, building reports, hypotheses for making the right decisions, improving analytical tools.
• Work with search marketing inside the site / application.
• Communicate with the commercial department, IT, analytics to achieve common goals and solve tasks.

It is important for us:

• Experience with E-comm projects.
• In-depth knowledge of Google ads, SEO, Facebook Ads.
• Advanced knowledge of Google Analytics (GA4), GTM, Firebase.
• Strong analytical skills and experience working with data.
• Experience with programmatic (RTB, Admixer).
• Experience working with CPA partners.
• Experience in budget planning and marketing calendar.

Will be an advantage:

Experience with data studio, power bi

Working conditions: < /b>

• Schedule: Mon-Fri from 09:00 to 18:00;
• Remote work format;
• Support team;
• Official registration (Booking is possible) and paid vacation;
• Possibility of development within the company.

If you want to learn new things and develop together with a national brand, then we are waiting for your resume!