Head of performance marketing in Varus

We are the VARUS supermarket chain, we invite you to the positionIn the Department of E-Commerce

Head of performance marketing!

Whole positions:< /p>

• Development and implementation of a general SEM strategy that is consistent with the company's business goals.
• Management of a team of digital specialists , contractors, setting tasks, monitoring KPI performance.
• Planning, launch, monitoring and optimization of campaigns in paid traffic sources
• Improving SEO promotion strategy.

Functional duties:

• Working with the conversion of the site, the application, developing a strategy to increase the transaction rate.
• Attracting conversion traffic, implementing a plan for attracting traffic.
• Increasing the efficiency and ROI of paid advertising channels.
• Managing marketing budgets for promotion and attracting traffic.
• Optimizing and controlling marketing activities.
• Working with analytical tools, building reports, hypotheses for making the right decisions, improving analytical tools.
• Working with search marketing inside the site / application.
• Communicate with the commercial department, IT, analytics to achieve common goals and solve tasks .

We care about:

• Experience of working with E-comm projects.
• In-depth knowledge of Google ads, SEO, Facebook Ads.
• In-depth knowledge of Google Analytics (GA4), GTM, Firebase.
• Strong analytical skills and experience with data.
• Experience with programmatic (RTB, Admixer).
• Experience with CPA partners.
• Experience in budget planning and marketing calendar.

Would be an advantage:

Experience with data studio, power bi

Working conditions:

• Schedule: Mon-Fri from 09:00 to 18:00;
• Remote work format;
• Supporting team;
< li>Official registration (Booking is possible) and paid vacation;
• Opportunity for development within the company.