Head of Media Buying in TapOK

September 12, 2024

Head of Media Buying

remotely

Hello 🖐🏻 We are looking for Head of Media Buying 🔥
We offer top conditions and a working internal infrastructure for cool baing and growth opportunities.

Niche: Nutrition.

Important:
• Deep understanding of digital marketing principles, including PPC (Pay-Per-Click) advertising.
• Knowledge of traffic attraction channels (Google Ads, Facebook Ads, Instagram, *Display Networks, etc.).
• Understanding of different types of advertising campaigns (search, contextual media, video advertising, etc.).
• Ability to work with web analytics tools (Google Analytics, Facebook Analytics).
• Knowledge of performance metrics (CPA, CPL, ROI, ROAS) and their analysis.
• Understanding of A/B testing and conversion optimization principles.
• Deep knowledge of the market in which the company operates and its specifics.
• Ability to segment audiences based on demographic, psychographic and behavioral characteristics.
• Understanding user behavior at different stages of the sales funnel.
• Ability to configure and manage advertising campaigns on different platforms (Google Ads, Facebook Ads Manager).
• Understanding the principles of tracking systems, pixels and get parameters.
• Experience with CRM systems and their integration with advertising platforms.
• Experience with traffic procurement process automation.
• Skills in working with large volumes of data, their interpretation and application in decision-making.
• Experience in budgeting, cost planning.
• Knowledge of basic business processes related to traffic acquisition and lead generation.

You will be responsible for:

• Strategic management, development and implementation of media buying department strategies. Planning and allocating the budget between different advertising channels, taking into account their effectiveness.
• Operational management and team management, efficiency and performance analysis.
• Analysis of the effectiveness of advertising campaigns, optimization, increase in profitability indicators.
• Traffic purchase from Facebook and Google Ads
• Development and optimization of funnels for lead generation
• Management of a team of designers and marketers.
• Collaboration with the technical team to implement and support technical solutions.
• Reporting and performance monitoring. Management of changes, processes, projects.
• Generation of new ideas for the development of the unit.

Expected work results for the first 3 months of cooperation:

• Structure the work of the team and improve the planning process.
• Set up reporting for the CEO.

Expected results of work with further cooperation:

• Launch of new GEOs.
• Improving team productivity.
• Scaling.
• Creation of new teams, under new verticals.
• Establishing interaction with an internal advertiser.

Why will you definitely like our team?

• competitive rate + % of profit
• in- house department of developers, farmers
• private offers
• idealo built internal infrastructure
• we cover the cost of all services, accounts, proxies and everything needed for work
• the opportunity to realize your own ideas and their full financing
• honest and a professional team that is ready to listen and understand, and the main thing is to support your ideas
• a comfortable office in the center of Kyiv or full remote.