Marketing manager (direction - Europe) in Kraft Deckensysteme Ukraine

Kraft Deckensysteme Ukraine (https://kraftds.com/uk/) is a production and trading holding with over 13 years of experience in Ukraine and active development in Europe.

Essence roles:

This is the Head of Digital Marketing position, which:

• will form a single digital strategy for the EU (Poland+western Europe).
• develop a B2B lead generation system (with an emphasis on architectural, construction, distribution markets);
• build a distribution network in Europe (first priority-Poland).
• integrate innovations (AI, automation, analytics) in marketing processes;
• leads the digital team and interacts with management and the sales department.

What is important for this position:

• B2B + Europe is a deep understanding of local markets, business culture, languages and customer behavior.
• Building lead generation through LinkedIn, Google Ads, content marketing.
• Building brand trust through expertise, and not through price promotions.
• Development of distribution in European markets - creation of an effective network of partners and dealers.
• Balance Performance + Strategy - thinking in numbers (ROI, CAC, LTV), but with an understanding of long-term brand effect.
• Integration AI and automation in daily processes: forecasting, content, analytics, CRM.

Our candidate:

• 5-7 years of experience in digital marketing, of which at least 3 years in the role of a manager.
• Experience in European markets.
• Experience in building a distribution network (European markets).
• Orientation in analyticsGoogle Analytics, Power BI, CRM analytics.
• Understanding B2B customer journey.
• Know digital toolsGoogle Ads, Meta Ads, LinkedIn Campaign Manager, SEO/SEM, content marketing, email, CRM, automation).
• Use AI and automation.
• English - B2+.

What we offer:

• Competitive salary (based on the results of the interview).
• Hybrid format works.
• Modern office in Kyiv (Liviy Bereg, Puhivska St., 4).
• Schedule: Mon.-Thurs. 09:00—18:00, Fri. until 5:00 p.m.
• Official employment.
• Fuel compensation.

If you are ready to become part of a successful team, we are waiting for you!

Sincerely, HR Kraft Deckensysteme Ukraine team