Head of the marketing department in Smart Kafe

Smart Cafe is not just a company. It's an ecosystem that helps a restaurateur think about growth rather than staffing, reporting or ordering issues. We automate, train, support. And now we are looking for a marketer who will make it known to everyone who needs it.

We do not promise that it will be easy. We promise it will be interesting.

• We have several areas: automation, training, management accounting, IT products. They must be promoted at the same time.

• Your job is not just to "pour leads", but to find, warm up and transfer to the sales team those who are really ready to buy.

• Content is not for likes, but for understanding and trust. Texts, videos, webinars, analytics are your area of influence.

What will be in your area of responsibility:

• Building marketing from channel to result.

• Planning and launching campaigns in all areas of business.

• Working with a team (SMM, content, design, SEO, targeting), task setting and control.

• Analysis of the market, competitors, constant testing of hypotheses.

• Creation of educational, warm-up and commercial content.

• Implementation and use of tools: CRM, analytics, email marketing, bot marketing, etc.

• Close work with sales department and account managers.

KPIs that show your effectiveness:

• The number of quality leads that turn into sales.

• Cost per lead (CPA) - we keep under control.

• Reach and engagement: you know where to measure and why.

• Constant competitor analysis and real actions after it.

Tools we work with:

CRM, Google Analytics, Todoist, advertising cabinets, automated funnels, YouTube, Telegram, webinars.

What is important to us:

• Experience in B2B marketing (IT, automation, education) 1styear.

• Understanding the entire marketing funnel: from the first touch to repeat sales.

• Ability to build system processes - with analytics, plan and control.

• Leadership, initiative, strategic thinking and results in the past.

• Adequacy, openness to changes, love for people and structures.

We offer:

• A job in a company that is rapidly growing and does not plan stop.

• The opportunity to influence theentire marketing strategyiyu and company results.

• A team that is not afraid of experiments and new ideas.

• Trust, freedom and at the same time high demands.

Do you want to be part of a smart revolution in the restaurant business?

Send your resume or write to the number:

+380997551013