Head of Marketing and Communications in Hello World

Head of Marketing & Communications
Kharkiv School of Architecture (KSHA) is an educational institution that forms a new generation architects for the reconstruction of Ukraine. We combine learning, culture and social change. And now we are looking for a head of marketing and communications to help amplify our voice, create the School's marketing strategy, develop the brand and build systemic communication with all our audiences — from enrollees and students to partners, donors and media.

Your role in the CSHA team: strategy, content and impact. do:

• develop and implement integrated marketing and communication plans of the School and related projects;

• control of the US brand;

management of all content social networks, video, printed publications) and digital channels (SEO, email);

• work with SMM, targeting, email marketing

• attention employees and exchanging messages with the management (communicate with the designer, teachers, students);

• launch promotional campaigns for recruiting programs;

• tracking indicators, analyzing results and adapting strategies

• find new channels to engage your audience (and don't be afraid to experiment!).2+ years of experience in the field B2B and B2C marketing in Ukrainian and international companies, relevant experience in EdTech companies will be an advantage;

• understanding of content and EdTech trends;

• ability to manage demand generation, digital marketing and affiliate marketing;
style="font-weight: 400; font-style: normal; text-decoration: none">existing experience in building or managing brand/project communication — from strategy to implementation;

• possesses systemic thinking: sees holistic picture, but is not afraid to delve into details;

• knows how to work with the media, create reasons for publications, establish contacts. If you do not yet have a large media network, do not be afraid to build it;

• skills in stakeholder management and cross-functional cooperation;

• proficiency in sales forecasting;

• ease in communication and the ability to get things done;

• a love of architecture/creative industries would be a nice bonus ??
  
  

We offer:

• work in an educational institution that forms a new generation of architects of Ukraine

• atmosphere of creativity, free-thinking and development

• a cool team that will support (and laugh at) the brand

• office in Lviv> 400; font-style: normal; text-decoration: none">