Head of Marketing in Headshot

Are you ready to lead and innovate in the dynamic world of marketing? We are seeking a visionary Head of Marketing to spearhead our brand strategy and elevate our market presence.

If you’re prepared to make waves in the iGaming industry, drive brand success, and lead a dynamic team, apply now!

Requirements

• Knowledge of the affiliate sphere and its standards;
• Minimum 2 years in a similar position;
• Experience in conducting marketing research;
• Experience in compiling SWOT analysis;
• Experience in strategic planning.

Responsibilities

• Development and implementation of a marketing strategy to attract partners for the company and its brands in the market, taking into account the target audience (TA);
• Establishment of a marketing and advertising department to execute the marketing strategy;
• Creation of comprehensive marketing campaigns (online and offline) and analysis of their effectiveness;
• Implementation of a digital strategy (organizing lead generation, contextual advertising, targeted advertising, SEO promotion, SMM);
• Development of proprietary communication channels with the TA, including newsletters and digests;
• Preparation of marketing materials, promotions, and solutions;
• Modernization and development of the company's website;
• Interaction with contractors;
• Analysis of competitors and market trends;
• Development of loyalty programs and incentive actions;
• Monitoring and analysis of the effectiveness of marketing budgets (ROI and DRR).