Head of Marketing in Staffmatters Recruitment

Job description

Our client, a smart payment cashier software company, is currently looking for a Head of Marketing who will be a central part of our online marketing environment. Head office in Limassol. 

Job Duties

• Lead the development and execution of comprehensive marketing strategies to drive brand awareness, generate leads and support growth objectives.
• Maintain and develop the company's brand identity, ensuring consistency across all marketing channels and communication materials.
• Conduct market research and competitive analysis to identify opportunities for growth.
• Implement lead generation strategies to attract and convert target customers, leveraging a mix of inbound and outbound marketing tactics.
• Oversee the development of high-quality content across various channels, to engage target audiences and drive customer acquisition.
• Drive digital marketing initiatives
• Collaborate closely with other department to align marketing initiatives with business objectives and ensure a unified approach.
• Establish key performance indicators to measure the effectiveness of marketing campaigns and initiatives, and use data-driven insights to optimize performance and drive continuous improvement.

Job Requirements

• Bachelor's degree in Marketing, Business Administration or related field;
• Extensive experience in a leadership or managerial position within a Marketing department.
• Proven track record of developing and executing successful marketing strategies in the technology or fintech industry.
• Strong understanding of digital marketing techniques and tools.
• Exceptional communication, leadership and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Creative thinker with a passion for innovation and driving results in a fast-paced, dynamic environment

Job Benefits

Attractive salary

+ 13th

+ company benefits

TO APPLY for this job opportunity, send your CV (in English please) and include the reference: Head of Marketing - VAC-A2486. We look forward to hearing from you!