Head of marketing in Gorgany

Head of Marketing Lviv Marketing Gorgany now it's a sincere communication, but what we love and believe, it's about partnering with friends and supporting events, it's a creative action according to our values ​​- free, real, happy. The opportunities are exciting, the challenges are growing, that is why we are looking for an experienced Head of Marketing to create a strategy for a magical product in Ukraine, to build digital e-trade marketing, to create a system that will meet the urgent needs of travelers (we believe that all people are travelers) to realize any dreams. The role develops a strategic marketing and sales plan, which ensures the achievement of business goals, systematically builds marketing functions (including digital), forms a team of the marketing department (in-house + outsourcing) and corresponds to the determination and achievement of goals by the team, builds cross-functional interaction between departments to implement marketing and sales strategy effectively manages the marketing budget, researches and analyzes customer experience, NPS, customer needs, traffic, sales, profitability, competitors, market dynamics and identifies new opportunities for growth, uses a data-driven approach to develop a pricing strategy, develops a season concept in accordance with customer needs and market changes, develops online/offline marketing channels to increase brand awareness, attract new customers, and retain existing customers (trade marketing, content, PR, SEO, PPC, email marketing, SMM, event marketing, etc.) improves the loyalty program, prioritizes tasks and maps e-commerce projects according to the needs of business price together with the development team Important for this role: experience in the role of Head of marketing from 2 years (retail/ B2B/ e-commerce/ production) practical experience in the development and implementation of marketing and sales strategy leadership, helicopter view strong strategic vision the ability to analyze large volumes we eat data, understand cause-and-effect relationships and develop solutions based on the obtained metrics, a good understanding of how different communication channels (offline and digital) work, the ability to work at a fast pace in a changing environment, a high level of proactivity, keen intuition, an understanding of market needs, a sense of perspective and opportunities, a lack of tolerance intermediate result Skills that will be an additional advantage: knowledge of tourist brands and experience of hiking or other outdoor activities Our culture We are free, truly happy people. We also create an environment around us, we are looking for such people in the team. We have freedom of ideas, their implementation, quick decisions and implementations, partnership relations with the founders. We inspire you to travel, to fill the free world of harmony with nature with the meaning of life. About Gorgany We are building a network of Gorgany specialized stores, which provides expert recommendations on the selection of tourist equipment. Developers of our own e-com product, which is a leader in the Ukrainian market of tourist equipment. Exclusive representatives of world outdoor brands in Ukraine: Osprey, Salewa, Dynafit and others. We are creating social projects that develop outdoor culture, today - nearpress us to Victory What to expect from us? A proactive and charged Gorgany team, the opportunity to work in an environment of talents and open-minded people from outdoor Ambitious challenges and the creation of the strongest player in the outdoor market The opportunity to combine work and passion for travel and active recreation The opportunity to join social projects . Skoryka, 20 Yakunas is undergoing an interaction process: we are waiting for your resume, ideally right away in the form of a pre-screen call by a recruiter (google meet chip phone — candidate selection) ~ 45 min interview with the heads of business units ~ 1.5 h final interview with the founder of Gorgany ~ 2-3 h offer and invitation in the team If you have additional questions, feel free to contact: Recruiter: Iryna Klyus