Head of Marketing in PocketGuard

Head of Marketing remotely PocketGuard looking for Head of Marketing! PocketGuard is an application for managing personal finances. The service allows you to create a budget, track your expenses, improve financial literacy and pay off your debts. The purpose of the product: to help users understand where their money is spent and to get easy answers to complex financial questions. All this allows you to save time and achieve financial goals. Top publications such as Forbes, Yahoo Finance, CNBC, CNN, Investopedia, Cosmopolitan regularly write about PocketGuard. Top corporations in the field of enterprise in the USA are interested. We invite you to join the team to achieve your goals together. The company is looking for an experienced multi-channel marketing specialist to lead marketing initiatives focused on Google Ads, Facebook Ads, TikTok and other channels. The team is waiting for you:​​ Development and implementation of marketing strategies corresponding to the company's goals in the financial sphere. Deep knowledge of the financial market and trends, as well as analysis of competitors and consumers. Analysis of data and metrics to evaluate the effectiveness of marketing campaigns. Management of digital marketing channels, including SEO, content marketing, social media and e-commerce. Development and management of the company's brand in the financial sphere, including positioning and communication. Leadership and management of the marketing team (3+ people). Purchase and testing of new sources of demand traffic. You will strengthen the team if you have: Experience with Google Ads, Facebook Ads, Tiktok and other sources. Experience working with budgets from $100k. Experience in the fintech vertical (web and applications), preferably with the background of uneobanks, banks, payment systems etc. Experience working with mobile applications in the categories utilities, education, shopping, productivity, lifestyle will be an advantage. English language is equal to Advanced; Strategic thinking to analyze the market of the metrics. Management skills, including leadership, team management and adapting to a dynamic environment. Financial literacy and communication skills. Contribution from PocketGuard doubles a comfortable life: We offer a variety of courses for professionals, including a library for self-study, access to paid educational programs and internal trainings. It is also possible to improve the level of English. Health first: a wide range of health insurance for specialists, as well as the possibility of taking out insurance for relatives at a discount. Reimbursement of the costs of various sports contributes to an active lifestyle. The services of mental health specialists are also provided and thematic trainings are conducted to support psychological comfort. Payment of sick days, vacations, additional sick days, as well as compensation for costs of kindergarten and leisure. Do you feel that your skills meet the requirements? Do you want to be part of the team? - Send your resume faster!