Head of the Loyalty Program Department in Sokar Ukrayina \ SOCAR Energy Ukraine

SOCAR Oil Company invites you to participate in the competition for the position of Head(s) of the Loyalty Program Department.

We invite you to become part of a Team that strives for development and innovation. 

If you share our values ​​and are ready to make efforts to achieve common goals - we are glad to invite you to become one of us! 

Requirements for the candidate:

• Experience in building, launching or managing loyalty programs in large retail or service networks (FMCG, fuel retail, e-commerce, telecom, horeca, banking).
• Practical experience working with CRM systems, analytical tools (Power BI, Google Data Studio, Tableau) and segmentation models (RFM, CLV, churn prediction).
• Understanding the mechanics of loyalty monetization, ROI/ROMI financial indicators, program unit economics.
• Ability to work with large amounts of data, build hypotheses, test them through A/B tests and form management conclusions.
• Result orientation, the ability to see the program not as an expense, but as a business tool that generates income and customer retention.
• For men aged 18 to 60, the presence military registration document.

Main duties:

1. Strategic management

• Determining the role of the loyalty program in the overall marketing strategy of the company.
• Building a long-term roadmap for the development of the program: from mass involvement to deep personalization.
• Monitoring and analysis of competitor programs to form of a unique value proposition.

2. Operational management

• Launching, testing and optimizing mechanics of bonuses, cashbacks, levels, coupons, gift points, etc.
• Coordination of IT development, analytics, marketing communications and front office processes.
• Data quality control in CRM and ensuring the continuity of points and transaction accounting.

3. Analytics and efficiency

• Development of a system of key indicators (KPI): user activity, retention, program ROI, share of loyal checks, average margin.
• Constant monitoring of results and fopreparation of management reports for top management.
• Using data (RFM, CLV, churn prediction) to create targeted campaigns and recommendation scenarios.

 The company offers:

• Official employment, employment and social guarantees in accordance with the legislation of Ukraine.
• Stable competitive salary.
• Prospect of career growth, opportunity to build his career. 
• Reservation.

Dear candidate, please indicate your salary expectations.

By sending us your resume (personal data), you express your consent to the processing of information in accordance with the current legislation of Ukraine on personal data. In case of a positive answer, you will be contacted by employees of the personnel department