Head of Growth & Performance marketing in Ligamedia

Ligamedia is an independent Ukrainian media holding uniting the LIGA.net business publication and the ADLOVE advertising agency.

Head Digital, CMO, Head Growt - if there is an understanding of Digital and successful Cases - what marketing increases the audience and profits - you are with us.

We are developing a new subscription model and are looking for someone who will take on the main challenge - scaling the growth of the audience and income through performance and growth marketing.

It is not about "launch a campaign and forget." It's about systematic management of the entire funnel: from attraction and activation to retention and upsell. Your decisions will directly affect business, and the results will affect the development of quality journalism in Ukraine.

Also join and write in Telegram@ligamedia_recruitment

What will happen to you challenge:

• Build a strategy for growth of subscriptions and income.
• Launch and scale campaigns in Meta, Google, LinkedIn, TikTok, SEO, email, partnerships.
• Optimize funnels at all stages: acquisition > activation > retention > upsell.
• Manage budget, forecast ROI and track unit economy.
• Implement A/B testing (prices, leads, messages) and confirm hypotheses with numbers.
• Work with cross-functional teams (marketing, product, design, PR).

What we expect from you:

• 3-5 years of experience in growth/performance marketing.
• Practice with GA4, BigQuery, Data Studio / Looker.
• Ability to work with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads.
• Understanding AARRR, CAC, LTV, payback period models.
• Experience in product companies (SaaS, media, e-commerce, platforms).
• System thinking, analytical and at the same time creative.

 What you will get:

• A role where your ideas will directly influence the business and development of independent media.
• Freedom to test, implement and scale new approaches.
• Work with big data, high budgets and ambitious goals.
• A team that works on content, impact and results.
• Hybrid format (2 days a week in the office, the rest - remote).
• Official employment from the first day.

If you are close to the idea of media that forms a conscious society, and you are ready to build growth in the face of challenges - join!

Send your resume and let's get to know each other!